On June 24, Denver’s metro will see more than 15,000 riders swap cars for two wheels, as the Way to Go program rolls out free tune‑ups, food, and prizes to spur a year‑long shift to bike commuting.

15,000 Riders Expected to Ditch Cars on June 24

According to the Denver Regional Council of Governments’ Way to Go program, over 15,000 cyclists in the Denver metro are slated to participate in this year’s Bike to Work Day... The event, scheduled for June 24, aims to create a supportive, fun,and safe environment for riders to try bike commutng and to encourage people to bike more throughout the year.

Rider Appreciation Stations Offer Food, Tune‑Ups, and Giveaways

The Way to Go organizers will deploy rider appreciation stations across several spots during the morning and afternoon commutes. According to the report, these stations will offer free and discounted food and beverages, bike tune‑ups, and giveaways . The stations are designed to reward participants and make the experience enjoyable.

Non‑Motorized Vehicles Also Eligible for Participation

While the event is marketed as a bike‑to‑work day, the organizers clarified that it is not limited to bicycles. Scooters, rollerblades, and skateboard riders can also join the event, as the report notes. Participants who pledge before the event will have a chance at a $200 cash card, four tickets to ‘The Sound of Music’ at the Buell Theatre, and four round‑trip Regional Transportation District tickets.

Businesses Can Compete in the Bike to Work Day Business Challenge

Businesses looking to support their employees in trying bike commutes can register for the Bike to Work Day Business Challenge, according to the source . the challenge will pit similarly sized organizations against each other to see who can get the most employees riding and claim a spot at the top of the leaderboard .

What’s Still Unknown About the Event’s Impact?

While the report highlights the event’s scale and incentives, it does not provide data on how many participants will actually switch to biking for the rest of the year. It also leaves unanswered how the city will measure reductions in traffic congestion or improvements in air quality as a result of the event. Finally, the report does not specify how many businesses will sign up for the challenge, leaving the potential scale of corporate participation unclear.