Dr. Ayelet Rozenkrantz is a neuroscientist whose research explores the profound impact of beliefs and expectations on cognitive abilities, physical health, and the placebo effect.

A Pioneering Researcher

Currently an Assistant Professor at the Azrieli Faculty of Medicine at Bar-Ilan University, Dr. Rozenkrantz leads the Psychobiology of Beliefs Lab and directs the Master’s Program in Health Sciences. Her academic background includes a Ph.D. in Neuroscience from the Weizmann Institute of Science.

Focus on Placebo and Expectancy Effects

Dr. Rozenkrantz completed postdoctoral training at MIT’s Department of Brain and Cognitive Sciences and Harvard Medical School. During this time, she focused on the power of placebo and expectancy effects, investigating how these factors influence various aspects of human experience.

The Impact of Beliefs on Cognitive Function

Her research demonstrates that beliefs and expectations can significantly shape cognitive processes, influencing problem-solving and intellectual performance. She challenges the traditional understanding of the placebo effect, revealing its potential to modulate creativity and even impact IQ.

Exploring Neural Mechanisms

Dr. Rozenkrantz’s investigations aim to understand the neural mechanisms underlying these effects, providing a scientific basis for interventions that leverage the mind-body connection. This research has implications for education, performance enhancement, and personal development.

Recognition and Awards

Dr. Rozenkrantz has received significant recognition for her contributions to the field. She was named a “Rising Star” by MIT’s McGovern Institute for Brain Research in 2020 and received a similar accolade from the Association for Psychological Science in 2025.

Emerging Leader

In 2022, she was selected for a “40 Under 40” list, acknowledging her as an emerging leader in the scientific community. These awards highlight the quality of her research and her potential to shape the future of neuroscience and health psychology.

Her work contributes to a growing understanding of the importance of psychological and subjective dimensions of health and well-being, promising new strategies for resilience, cognitive enhancement, and improved quality of life.