Spencer Pratt, the former reality television personality turned mayoral candidate, hosted a food-centered campaign event in South Los Angeles on Wednesday, drawing roughly 100 residents and supporters to discuss homelessness, public safety, and city governance ahead of the June 2 primary election. Rather than deliver formal remarks, Pratt spent the afternoon moving through the crowd, listening to neighborhood concerns about cleanliness and frustration with City Hall.. The event was catered with pulled pork, street corn, barbecue baked beans, and ice cream from the Goodies Truck.

A carnival approach to campaigning in a crowded field

Pratt's strategy of hosting food-themed campaign stops represents a deliberate departure from traditional mayoral politics. According to the source report, the South Los Angeles barbecue was another in a series of food-fueled events designed to foster informal conversations rather than media-driven messaging. This approach reflects a broader trend among unconventional candidates seeking to bypass traditional press scrutiny and build grassroots momentum through direct community engagement.

The carnival-like atmosphere—complete with ice cream trucks and casual mingling—signals Pratt's attempt to reframe his public image from reality television personality to accessible community listener. By avoiding formal question-and-answer sessions with media, as the source notes, Pratt controls the narrative and emphasizes listening over lecturing. Whether this informal style resonates with voters accustomed to more conventional mayoral campaigns remains an open question as the primary approaches.

The 'Clean With Me' influencer's endorsement and South LA's cleanliness crisis

Among the attendees was Juan Naula,the social media creator known across Los Angeles as 'Clean With Me,' who documents volunteer cleanups throughout the city. Naula's presence at the event signals potential alignment between Pratt's campaign and grassroots efforts to address the cleanliness concerns that residents raised directly with the candidate. According to the source, cleanliness emerged as one of the top neighborhood issues discussed at the barbecue, alongside homelessness and public safety.

Naula's attendance carries symbolic weight: his social media following represents a growing segment of Los Angeles residents frustrated with the city's sanitation challenges and willing to take cleanup action themselves. if Pratt can convert influencers and volunteer organizers into campaign surrogates, he may gain traction among younger, digitally-native voters who feel disconnected from traditional City Hall.

Adrian Mallard's 70 properties and the Palisades fire connection

The event was hosted at one of approximately 70 properties owned by Adrian Mallard,a local property owner who told the source that his children attended school with Pratt and that he also lost his home in the Palisades fire . This detail reveals a personal network connecting Pratt to established South Los Angeles stakeholders, even as he remains a relative newcomer to electoral politics. Mallard's willingness to host the event on his propety suggests at least tacit support from a significant local real estate holder.

The Palisades fire reference also anchors Pratt's campaign to a recent, high-profile crisis that has reshaped Los Angeles politics and community priorities. Shared experience of loss—whether through fire, homelessness, or public safety failures—may provide common ground that transcends Pratt's entertainment background.

Unanswered: Can a reality TV personality convert barbecue attendance into primary votes?

The source does not clarify how many of the roughly 100 attendees are registered voters in Los Angeles, whether they live in the mayoral race's jurisdiction, or how many drove from outside the city specifically to support Pratt.. The report also does not detail Pratt's policy positions on the three issues residents raised—homelessness,public safety, and cleanliness—beyond noting that he listened to concerns. Additionally, the source provides no polling data, fundraising figures, or comparative information about Pratt's standing relative to other mayoral candidates as the June 2 primary approaches . Without this context, it remains unclear whether the barbecue represents genuine grassroots momentum or a well-staged media moment with limited electoral impact.