A trend is emerging among midlife parents in London, Bristol, and the US, where a community called Moms on Mushrooms exists.

The $30 million toe in the water

The market for microdosing mushroom oil is estimated to be in the tens of millions of dollars, with a growing number of companies offering tinctures and other products.

One such company, Brick Lane in London, has seen a significant increase in sales of their mushroom oil products, with many customers being midlife parents looking for a natural alternative to alcohol and pharmaceuticals.

Why 4,000 unsold units became the prize

According to a report by Thought Reader, a psychologist and founder, microdosing mushrooms has quietly become the new mummy drug, with many mothers adding it to their morning juice or smoothies.

The report also notes that mothers are becoming more informed about mental health and natural products that induce calm and reduce anxiety ,leading to a growing trend of microdosing among midlife parents .

An echo of Sydney's 2024 institutional buy-up

The trend of microdosing among midlife parents is not unique to the UK or the US, with similar trends emerging in other countries, including Australia.

In Sydney, for example, there is a growing community of mothers who are turning to microdosing as a natural alternative to pharmaceuticals and alcohol.

Who is the unnamed buyer?

Despite the growing trend of microdosing among midlife parents, there is still much that is unknown about the practice, including the identity of the unnamed buyer who is drivng the market.

According to a report by Thought Reader,the buyer is likely to be a large pharmaceutical company looking to capitalize on the growing trend of microdosing.

What auditors flagged in the May filing

Auditors have flagged concerns about the safety and efficacy of microdosing mushroom oil, citing a lack of scientific evidence to support its use.

Despite these concerns, many midlife parents are turning to microdosing as a natural alternative to pharmaceuticals and alcohol , highlighting the need for more research into the practice.