The $30 million wipe in the water

Target has issued a voluntary recall of Up & Up Fragrance Free and Up & Up Fresh Cucumber Scented Baby Wipes due to concerns of potential microbial contamination. The FDA has found Burkholderia cepacia complex and Burkholderia gladioli in the products, which may result in serious and life-threatening infections, particularly in newborns, infants, and young children.

According to the FDA, the recalled Fragrance Free Baby Wipes have a manufacturing date code of November 07, 2025 to May 5, 2026 and expiration dates between May 10, 2028 through November 5, 2028.

The agency said the recalled Fresh Cucumber Scented Baby Wipes have a manufacturing date code of December 29, 2025 to December 30, 2025 and expiration dates between June 29, 2028 through June 30, 2028.

A pattern of product contamination

Target issued a recalll of Up & Up Fragrance Free and Up & Up Fresh Cucumber Scented Baby Wipes after complaints from customers about product discoloration and after the FDA tested the products and found Burkholderia cepacia complex and Burkholderia gladioli .

The use of products contaminated with Burkholderia cepacia complex and Burkholderia gladioli may result in serious and life-threatening infections.

The products are predominantly used on newborns, infants, and young children, who are particularly vulnerable to opportunistic infection due to their immature immune systems.

What auditors flagged in the May filing

The FDA recommended consumers immediately stop using the recalled baby wipes and return them to any Target location for a full refund.

Consumers are able to contact Target Guest Relations at 1-800-440-0680 from 7 a.m. to 10 p.m.. Central daily for more information.

Who is the unnamed buyer?

The FDA did not disclose the identity of the manufacturer of the wipes, Sapro Temizlik Urunleri, which has received a number of consumer complaints and adverse event reports alleging product discoloration and symptoms of skin irritation, eye irritation, and infections.