The $80,000 iQushion Milestone

FitFlop has sold over 80,000 pairs of its iQushion flip-flops in the past 18 months, a testament to the brand's commitment to foot health and comfort.

The iQushion range has been a game-changer for flip-flop enthusiasts, offering a unique combination of style and smart ergonomic engineering.

Why 4,000 unsold units became the prize

The iQushion footbed contains tiny, impact-absorbing micro-bubbles and has an arch contour that provides support without adding extra weight to the sandal .

Plus, 'rebound technology' helps the soles react to the movement of your body,enabling you to walk further.

An echo of Sydney's 2024 institutional buy-up

The traditionally flimsy, flat style of flip-flops can be detrimental to your foot health, according to online information service Healthline.

Wearing normal flip-flops can force your toes to over-grip, stretching ligaments, causing heel and arch pain, and raising your risk of blisters, sprained ankles, and, in extreme cases, toe deformities such as hammertoes.

Who is the unnamed buyer?

The iQushion range aims to counter all that, combining laid-back style with smart ergonomic engineering.

Apparently, they help to optimise your body's alignment - meaning they keep your posture balanced to prevent hip or back pain while you walk.

The iQushion footbed contains tiny, impact-absorbing micro-bubbles and has an arch contour that provides support without adding extra weight to the sandal.

Plus, 'rebound technology' helps the soles react to the movement of your body, enabling you to walk further.

Having stormed around Portugal for three days on a hen do in my black pair, I can confirm these are a step up from your average flip-flop.

No blisters. No back or hip niggles. And your arch feels cupped and sits snugly against the curved sole.

The grip is even suited to country paths and trails.