New Shapes for Ore-Ida Tater Tots

Kraft Heinz has expanded its popular Ore-Ida Tater Tots line by introducing two brand-new shapes:

  • Stars
  • Dinosaurs

These additions are designed to provide a fun eating experience for both children and 'adult kids.'

A Nostalgic Experience for All Generations

The company's new shapes aim to trigger nostalgia for various age groups. This includes Gen-X, Millennials, and Gen-Z, who may remember similar shapes from their childhoods.

Many consumers in these generations grew up seeing these specific shapes in fast-food kids' meals or as part of various microwaveable dinners. These new products should be hitting grocery freezer sections this week.