Meghan Markle, the Duchess of Sussex , may be expanding her lifestyle brand, As Ever, into the fashion market. The company's website has recently added sizing charts for T-shirts, including options for adults up to 5XL and children down to toddler sizes. This development comes despite As Ever currently only offering products like jam, candles, chocolate, wine, and flower sprinkles.

Why this matters

This potential move into clothing could signal a significant shift for As Ever, which has primarily focused on home and lifestyle products. The inclusion of plus-size options reflects a growing trend in the fashion industry towards inclusivity and body positivity. If Meghan Markle's brand successfully enters the clothing market, it could tap into a lucrative sector and further solidiify her influence in the lifestyle and fashion spheres.

The fashion industry has seen a rise in celebrity-led brands, with many public figures leveraging their fame to launch successful clothing lines... Meghan Markle's potential entry into this space could add to the competitive landscape, particularly given her global profile and the existing popularity of her brand.

What we still don't know

While the sizing charts suggest a move into clothing, As Ever has not officially announced a clothing line. It remains unclear whether the brand will launch a full range of apparel or if the T-shirts are merely a test product. Additionally, there is no information on the design, pricing, or release date of any potential clothing items. According to the Daily Mail, a spokesman for the Duchess of Sussex declined to comment on the development.