Derek Jones, a two-time winner of the Thrasher Skater of the Year award, has captured the fashion season with his latest campaign for Vuitton.

Introduction to the Campaign

The brand-new collection features skating-friendly outfits, including a dark denim coach jacket and jeans with Monogram-printed turn-ups, while he also wears a Prince of Wales Monogram check tracksuit.

Campaign Highlights

Alongside it, a large Keepall bag in Monogram Surplus beige canvas adds to his distinctive look. The Ernest Oliver team's photos and videos depict a summery take on city archetypes such as tennis players, skaters, families, and strollers, with highlights like relaxed linen suiting, boxer shorts, patchwork check denim, crochet knits, and more.

The Spirit of Freedom and Spontaneity

The campaign not only pays homage to the beauty of Paris but also underscores the spirit of freedom and spontaneity in fashion by highlighting the creative freedom of the skater community.

Derek Jones' Rise to Fame

The two-time Thrasher Skater of the Year recipient, Derek Jones, went viral in 2024 with a captivating video showcasing his daring skateboarding stunts in Paris. Known for his stylish collaborations, Jones was featured in official campaign photos and videos for Vuitton, where he embraced city archetypes such as tennis players, skaters, families, and strollers in a summery streetwear-inspired look.

Conclusion

In addition to his skateboarding ventures, Jones has been associated with major fashion brands like Adidas, Tiffany & Co., and Marc Jacobs. His enduring appeal and unique fashion style continue to captivate audiences.