Sharon Osbourne and son Jack announced plans in May 2026 to create an AI‑drivn hologram of the late Ozzy Osbourne, partnering with Hyperreal and Proto Hologram. The family says the project is a tribute for their grandchildren, not a profit scheme, after critics accused them of exploiting the rock star’s image.

Hyperreal’s “Digital DNA” claims for Ozzy’s avatar

Hyperreal CEO Remington Scott described the technology as “Digital DNA,” capturing four dimensions of identity—likeness, voice, motion and performance character.. according to the report, the data is drawn from “authenticated source material” that the family has curated, consented to and controls, ensuring the hologram mirrors Ozzy’s real mannerisms.

Sharon Osbourne’s cash‑grab rebuttal on The Osbournes podcast

During a recent episode of The Osbournes podcast, Sharon Osbourne angrily dismissed the cash‑grab narrative , saying, “I don’t want your f**king money. I don’t need your f**king money. i’m doing very well.” She likened skeptics to early opponents of jet planes and emphasized that the hologram is meant to keep Ozzy’s memory alive for their grandchildren.

Jack Osbourne explains the closed‑AI system

Jack Osbourne clarified that the avatar is not a simple ChatGPT overlay but a closed AI system isolated from the internet. He said the model is built only from verified recordings of Ozzy’s voice and actions, stating, “This is only information that either my dad said or was accurate or was written accurately.” The family’s approach , according to the source, is to prevent external manipulation and preserve authenticity.

Legacy aim for grandchildren vs public skepticism

The Osbournes framed the hologram as a legacy project for their grandchildren, echoing Sharon’s comment that Ozzy often asked how long he would be remembered after his death. Yet public reaction has been mixed, with some fans questioning whether a digital replica can truly honor the artist’s spirit.

Will fans accept a closed‑AI Ozzy hologram?

Key unanswered points include whether audiences will embrace an AI‑generated Ozzy that can interact in real time,and how the family will manage content moderation to avoid offensive language while staying true to his “colorful vocabulary.” The source notes that Hyperreal has guardrails shaped by the family, but it remains unclear how flexible those safeguards will be in live fan engagements.