Cruz Beckham's girlfriend Jackie Apostel promoted Romeo Beckham's new sportswear label Intra at a London launch event, sharing photos on Instagram on Saturday. The label, co-founded by Romeo and Justin Saul, features retro kits inspired by England , Brazil, and USA. This marks Romeo's first independent business venture outside the Beckham brand umbrella, according to a report.

Romeo's $5 Million Bet on Football-Inspired Fashion

The report notes Romeo Beckham has an estimated net worth of $5 million and has previously worked with fashion labels like Burberry, Canada Goose, and Puma. Intra, a football-inspired project, debuted with retro apparel drawing from iconic national team kits. The launch, held at a Soho pub, saw Romeo and his girlfriend Kim Turnbull mingling with guests, while his family—including father David and mother Victoria—were later seen holidaying in the Balearics .

Two Girlfriends, Two National Kits: The Instagram Campaign

Jackie Apostel, 30, posed in a green-and-yellow Brazil-inspired jaket, while Cruz Beckham wore a white England look.. Her Instagram caption called Intra "the beginning to something beautiful" and noted the five stars on the Brazil jacket. Meanwhile, Romeo's girlfriend Kim Turnbull attended the soft launch in a cropped black vest and ripped jeans, the report says. The contrasting national kit themes hint at Intra's global ambition.

From Burberry to Intra: Romeo Beckham's Independent Debut

Romeo's past collaborations with Burberry, Canada Goose, and Puma positioned him as a fashion figure, but Intra is his first co-founded label . According to the report, Romeo hinted at a mystery project in February, sharing a document on social media. The soft launch at a Soho pub—a low-key venue—suggests a deliberate strategy to gauge interest before a wider release .

What We Still Don't Know About Intra's Price Point and Launch Date

The report provides no details on pricing, sizes, or a full product release date. It's unclear whether Intra will target mass-market sportswear customers or remain a niche, limited-edition line. The brand's website and retail partnerships have not been announced, leaving questions about its commercial viability and whether the Beckham name will drive sales beyond the launch buzz.