Pete Wicks, 37, has officially announced his romance with Olivia Attwood through a series of Instagram images. The former TOWIE personality shared photos from a recent getaway to Ibiza, ending months of public guesswork regarding their status.
The Ibiza Instagram post that ended the speculation
By sharing a collection of "loved-up" photos from their trip to Ibiza, Pete Wicks has finally provided the public confirmation that fans had been anticipating for months. according to the report, the former TOWIE star used the caption "I guess someone has to go first… IBIZA" to signal the official start of their public era. this move follows a period where the couple was frequently spotted together, leading to widespread rumors about their relationship.
The timing of the post appears to have been a coordinated effort between the two. While Pete Wicks was the one to finally hit the upload button, the announcement served as the culmination of a slow-burn reveal strategy that utilized both social media and audio platforms to build anticipation among their followers.
Why Pete Wicks feared 'embarrassing' Olivia on 'Staying Relevant'
On an episode of their joint podcast, Staying Relevant, Pete Wicks admitted that he had been hesitant to go public because he did not want to "embarrass" Olivia Attwood. as reported, the 37-year-old was only pushed to share the Instagram post after a specific clip from Olivia Attwood's own podcast began circulating, making the relationship an open secret.
Olivia Attwood had previously joked that the romance was the "worst kept secret" in their circle. This dynamic highlights a common trend among modern reality television personalities, where the "reveal" of a relationship is treated as a content milestone, carefully managed across multiple media channels to maximize engagement and narrative tension.
Bradley Dack's appearance with an ex and the infidelity rumors
The confirmation of the new couple has immediately cast a spotlight back on Olivia Attwood's former partner, Bradley Dack. Only hours after Pete Wicks posted the Ibiza photos, Bradley Dack was spotted with his own ex-girlfriend, a development that has reignited existing rumors regarding infidelity during his previous relationship with Attwood.
This timing leaves several critical questions unanswered. It remains unclear whether Bradley Dack's sudden public appearance was a reactive move to the Pete Wicks announcement or a coincidence. Furthermore, the source does not provide a statement from Bradley Dack regarding the infidelity claims, leaving the narrative primarily driven by social media observation and third-party reports.
A February start and 100 red roses in Ibiza
The relationship between Pete Wicks and Olivia Attwood reportedly began in February, shortly after Attwood's split from Bradley Dack.. The intensity of the new romance was evidenced during their recent Ibiza holiday, where Pete Wicks reportedly sent 100 red roses to Olivia Attwood's hotel room following a night out.
This pattern of high-profile, romantic gestures is a hallmark of the TOWIE and Love Island alumni ecosystem, where public displays of affection often double as brand building. By blending private romance with public-facing platforms like Staying Relevant, Wicks and Attwood are effectively integrating their personal lives into their professional output as media personalities.
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