The Sharon Osbourne Show Must Go On

Sharon Osbourne, the wife of late Black Sabbath legend Ozzy Osbourne, has made a stunning announcement that her husband will be recreated as an AI avatar. The news comes after Ozzy's death last year, and Sharon has said that the family has inked an agreement with AI avatar company Hyperreal and Proto Hologram to bring the rocker back to life.

Sharon Osbourne looked in good spirits on Wednesday, flashing a warm smile as she left an appointment at the dentist's office in Los Angeles. The TV personality, 73, cut an effortlessly stylish figure in black and white striped tracksuit underneath an edgy leather jacket.

Announcing the news at a US expo last week, Sharon said the family has inked an agreement with AI avatar company Hyperreal and Proto Hologram, which specialises in lifelike 3D holograms. The things that you can do with that are just endless, she said at Licensing Expo 2026.

The AI Avatar: A New Frontier for Ozzy's Legacy

Fans will be able to speak with the AI recreation as soon as this summer in the UK and the US, with Sharon declaring the first stop had to be Ozzy's home city of Birmingham. Speaking on BBC Radio WM, the X Factor star said: It's going to go around the world, we're going to take it around the world, but it has to be in Birmingham first.

While she gushed over how realistic the avatar was and its potential to do absolutely everything including concerts, films or adverts, Sharon added: I've seen the tests that they've done of Ozzy and you can see every pore on his face, his beard's coming through, it's that detailed.

She also revealed that the avatar will be able to interact with fans in real time in a way that approximates Ozzy's real mannerisms. And while Remington said parents shouldn't worry about bringing young fans to events, he insisted that Ozzy will still be Ozzy.

The Backlash: Ozzy's AI Avatar Sparks Controversy

However, fans were divided over the idea, with some branding the decision to reanimate the rocker through AI as objectionable. Responding to the backlash, Sharon and Ozzy's son Jack Osbourne insisted in a YouTube livestream that the avatar was going to be tasteful and that he and his father had even discussed the idea before he died.

He said: Here's the thing, it's gonna be so tasteful what we're doing.. It's not gonna be f*****g lame. It's really complex what we're doing. This isn't just like hooking up an image of my dad to ChatGPT. This is some high-level technology that we're going to be working with and it's going to feel very real and it's kind of wild how it will be utilised.

It's kind of scary how it's really very accurate. He will exist digitally as himself for as long as we have computers. It's something that I think my dad would be into, Jack, 40, continued. We actually talked about it before he passed, about doing something like this... I know he would be into this.

The Technology Behind Ozzy's AI Avatar

Hyperreal says that it has recreated the Black Sabbath icon's personality using patented Digital DNA technology. cEO Remington Scott told the Daily Mail that this captures all four dimensions of a person's identity: likeness, voice, motion, and performance character.

He added that this data comes from authenticated source material: curated, consented, and controlled by the people closest to Ozzy. What this means in practice is that the digital avatar will be able to interact with fans in real time in a way that approximates Ozzy's real mannerisms.

And while Remington said parents shouldn't worry about bringing young fans to events, he insisted that Ozzy will still be Ozzy. We're well aware of Ozzy's famously colourful vocabulary, and we wouldn't have it any other way, he explained.