Nadiya Bychkova, the 36‑year‑old former Strictly Come Dancing professional, posted a series of sun‑kissed photos wearing a blue two‑piece from Tess Daly’s Naïa Beach collection. In the caption she lamented Britain’s cool May weather, while also celebrating her long‑standing bond with Daly, who recently praised Bychkova’s exit from the show.

Naïa Beach’s blue two‑piece becomes a social‑media splash

Bychkova’s Instagram feed featured the bikini’s vivid blue hue against a Mediterranean backdrop, highlighting the brand’s emphasis on vibrant, resort‑ready designs.. The post quickly amassed thousands of likes, underscoring the crossover appeal of a dance‑show star promoting a fashion label.

Tess Daly’s pivot from TV host to swimwear entrepreneur

According to the source, Daly launched Naïa Beach earlier this year, positioning the line as a “celebration of confidence and sunshine.” The partnership with Bychkova, a former co‑star, serves as a strategic endorsement that blends celebrity clout with lifestyle branding.

Public praise follows Nadiya’s Strictly departure

The BBC’s statement on Bychkova’s exit highlighted her “inheritable talent” and dedication to ballroom dancing, while Daly publicly thanked her on social media. This mutual admiration reflects a pattern of former Strictly colleagues supporting each other’s post‑show ventures.

UK’s chilly May fuels sunshine manifesting memes

Bychkova’s caption, “Manifesting sunshine because GB forgot it’s May,” resonated with many Britons frustrated by the lingering cold. The post tapped into a broader online trend of humorously demanding bteter weather, amplifying the reach of both the swimwear brand and the dancer’s personal brand.

Who’s really behind the brand’s rapid rise?

While Daly is the public face of Naïa Beach, the source notes that the label is backed by a boutique fashion house based in London, though details about investors remain undisclosed. The lack of transparent ownership raises questions about the brand’s long‑term strategy and potential expansion beyond the UK market.