Meghan Markle, the Duchess of Sussex, appears to be expanding her online lifestyle brand, As Ever, into the clothing market. A new sizing chart for T-shirts has been added to the As Ever website, featuring options for adults up to 5XL, plus sizes, and children's sizes down to toddlers . this development comes despite the brand currently focusing on food and home goods like jam, candles, and wine.

Why this matters

Meghan Markle's potential foray into apparel is significant for several reasons. First, it marks a notable shift for As Ever, which has, until now, been known primarily for its food and home products . This move could signal a broader strategy to diversify the brand's offerings and tap into the lucrative fashion market. Second, the inclusion of plus sizes and children's sizes suggests a commitment to inclusivity, a value that Meghan has publicly championed.

In the context of celebrity-branded ventures, this move aligns with a growing trend of public figures leveraging their influence to create comprehensive lifestyle brands. From Kylie Jenner's Kylie Cosmetics to Victoria Beckham's fashion line, celebrities have increasingly turned to entrepreneurship to extend their reach and impact. Meghan's venture could be seen as a continuation of this trend, with the added layer of her advocacy for inclusivity and sustainability.

What we still don't know

Several questions remain unanswered. According to the Daily Mail, As Ever has not yet confirmed whether the sizing chart is indeed a precursor to a clothing line or simply a placeholder for future products. Additionally, there is no information on the potential price range, materials, or sustainability practices of the clothing line. Furthermore, it is unclear how this expansion will be received by the public, particularly in light of Meghan's previous ventures and public statements.