Former Love Island UK star Maura Higgins, who finished fourth on the show in 2019, has walked the runway for Sports Illustrated during Miami Swim Week, marking a significant step in her US career pivot. According to the source report, the Irish reality TV personality has signed with public relations agency Align and major US talent agency Creative Artists Agency (CAA), and is set to appear on Dancing With The Stars this autumn. Betting sites have placed odds of 2/1 on her landing a role in a major Hollywood movie.

From Love Island to the Sports Illustrated runway: Higgins' Miami moment

Maura Higgins' appearance at Miami Swim Week was not just a photo opportunity — it was a carefully choreographed career move. The source report notes that she shared behind-the-scenes Instagram snaps of herself in a skimpy red swimsuit and other daring ensembles, calling the moment a 'dream' come true. Walking for Sports Illustrated is a milestone that has historically launched models into broader visibility, and for a reality TV star with UK roots, it signals an intent to compete for mainstream US attention.

Why CAA and Align are betting on a former Love Islander

The involvement of Creative Artists Agency — one of Hollywood's most powerful talent agencies — suggests that industry insiders see potential beyond a single swimsuit season. Higgins has already leveraged her Love Island fame into presenting Love Island USA: Aftersun, a stint on I'm A Celebrity...Get Me Out Of Here!, and a role on The Traitors US. The source report indicates that her signing with both a public relations firm and a top talent agency is part of a coordinated effort to build a sustainable US presence, a path that few UK reality stars have successfully navigated.

The 2/1 Hollywood odds — and what they really mean

Betting odds of 2/1 for a major Hollywood movie role,as reported in the source, are a speculative metric that reflects public perception more than industry reality. While such odds generate headlines and social media buzz, they are not a casting offer . The real test will come when casting directors decide whether her reality TV charisma translates to the screen. Still, the odds themselves are evidence of a highly engaged fanbase that could attract producers looking for built-in audiences.

What the Traitors and Dancing With the Stars reveal about her US strategy

Higgins' American debut on The Traitors US earlier this year was a calculated entry point into the US reality ecosystem, as the show occupies a crossover space between competition and celebrity culture. According to the source, her upcoming appearance on Dancing With The Stars this autumn will place her in front of a wider, mainstream audience — a classic platform for reality stars to reinvent themselves.. The question that remains unaddressed in the source is whether she will pursue acting roles, hosting gigs, or a combination of both, and whether her Irish accent and persona will be seen as an asset or a barrier in Hollywood .