Love Island star Maura Higgins made a striking impression at the 2026 Time 100 Gala in New York City while simultaneously revealing her participation in the upcoming season of Dancing With The Stars, signaling a major career move into the United States.

Gala Glamour in New York

Higgins captivated attendees at the prestigious Time 100 Gala on Thursday evening, showcasing a stunning silver strapless gown. The 35-year-old, who has been expanding her presence in the US following her appearance on The Traitors, looked radiant in the eye-catching ensemble.

The corset gown featured a distinctive cone bra and a flowing sheer skirt, perfectly accentuating her figure. She completed the look with towering heels, elegant silver earrings, a sleek brunette bob, and sophisticated makeup.

'Dancing With The Stars' Announcement

A New Challenge

Beyond the gala, Higgins’ ambitions in the US are reaching new heights with her participation in the 35th season of Dancing With The Stars this autumn. This marks her debut on the US adaptation of Strictly Come Dancing, and she was the first contestant revealed.

Sources suggest this opportunity could lead to a substantial £5 million payday, driven by a surge in offers from American shows and brands. The show’s Instagram account enthusiastically shared the news, highlighting her journey from seeking love to building trust and now aiming for the coveted Mirrorball trophy.

Higgins herself expressed her excitement on social media, stating ‘I TINK IM VERY EXCITED!’ She previously voiced her interest in the show during her time on The Traitors, acknowledging the challenge but expressing her willingness to embrace it, particularly drawn to the glamorous costumes and spectacle.

Rising Star in the US

Higgins’ growing popularity in the US began with her success on Love Island in 2019, which has opened doors to numerous opportunities. Industry insiders report that shows and brands are actively vying for her involvement, recognizing her appeal and potential.

Beauty brands are particularly interested in securing her as a brand ambassador, anticipating a lucrative partnership. Discussions are also underway for a potential fly-on-the-wall documentary series chronicling her ascent in America, and further opportunities are emerging within Disney following her acting debut in the film The Spin.

Her career has evolved from influencer and fashion collaborations to hosting roles on Love Island USA, Love Island Games, and Love Island: Aftersun, alongside a memorable appearance on Dancing On Ice in 2020. This strategic progression, supported by representation from the US-focused public relations agency Align, positions her for continued success in the American entertainment landscape.