Cruz Beckham recently celebrated the 31st birthday of his girlfriend, Jackie Apostel, by posting a series of intimate images to Instagram. The posts featured the couple in affectionate poses, though one particularly suggestive photo was later removed from the account. The pair, who have been public since early 2024, also recently expanded their household with a golden retriever puppy.
The deleted yacht photo and the 31st birthday post
To mark the occasion on Sunday, 21-year-old Cruz Beckham shared several photos of himself and Jackie Apostel, including shots of the couple kissing while Apostel wore a black bikini. According to the report, the posts were intended to be a romantic tribute, with Beckham writing, "Happy Birthday my love. you have no idea how much i love you."
However, not all the content remained online. As the report says, Cruz Beckham later deleted a highly suggestive image taken on a yacht, which depicted him in blue Speedos while Apostel sat with her hand on his bottom. The removal came after a number of followers expressed shock in the comments section, suggesting a momentary lapse in the usual Beckham family curation.
Sandy Jean Beckham and the family's new golden retriever
The relationship between Cruz Beckham and Jackie Apostel has progressed rapidly since they were first spotted together in early 2024. Earlier this month, the couple took a significant step by welcoming a golden retriever puppy into their lives. The dog, named Sandy Jean Beckham, was introduced via a joint Instagram post showing the couple in bed with the pet.
The addition of the puppy received an immediate endorsement from the Beckham matriarch. Victoria Beckham commented on the announcement, calling the dog "sooooo sweet!!!" and experssing the family's love for Sandy Jean Beckham. This public approval signals that Jackie Apostel is well-integrated into the inner circle of the Beckham family.
Jackie Apostel's dual role as girlfriend and music manager
Beyond their romantic connection, Jackie Apostel plays a pivotal role in the professional trajectory of Cruz Beckham. Apostel serves as the music manager for Beckham and his band, The Breakers. This professional partnership was highlighted following the band's performances at the Reading and Leeds Festivals over the summer.
Cruz Beckham has been vocal about the necessity of Apostel's expertise, noting that she handles everything from "creative to strategy to mgmt." By consolidating his personal and professional support systems into one person, Beckham is adopting a management style common among emerging artists who prefer a tight, trusted inner circle over traditional agency structures.
The Conciergerie gathering for Victoria Beckham's spring summer show
The couple's presence in the high-fashion world was recently cemented during Paris Fashion Week.. Cruz Beckham shared behind-the-scenes TikTok footage from the Conciergerie at 2 Boulevard du Palais, where the family gathered for Victoria Beckham's spring summer show. The footage featured 15-year-old Harper Beckham in a purple gown and David Beckham in a dapper suit.
During the event, Jackie Apostel was seen wearing a daring cut-out dress, further establishing her place within the family's public-facing image. The gathering also included Romeo Beckham, aged 24, and his girlfriend, Kim Turnbull, illustrating a family unit that is increasingly comfortable blending their private relationships with their global brand events.
The timeline of the relationhsip before the early 2024 debut
Despite the high visibility of their current romance, certain details about the origin of the couple's bond remain unverified. While the source notes they were first spotted together in early 2024, it is unclear if Cruz Beckham and Jackie Apostel had a private courtship prior to that public debut . Furthermore, the report does not specify when exactly Apostel transitioned from a romantic partner to the official manager of The Breakers, leaving the exact start date of their professional arrangement unknown.
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