Lee Andrews, husband of Katie Price, has shared an AI-generated image claiming he is the new face of Adidas, following his earlier assertion of bidding to acquire Chelsea Football Club.

Adidas Partnership Claim

Andrews posted the digitally altered image on Instagram, featuring the tagline 'Adidas x Adroson Proset. The future of running. Available now.' This latest claim adds to a series of increasingly improbable statements made since his marriage to Price in January.

Questioned Wealth and Experience

Since marrying Price, Andrews has presented a narrative of substantial wealth, fluency in twelve languages, and past collaborations with Kris Jenner. However, these claims have been repeatedly debunked and met with skepticism.

Chelsea Football Club Bid

Andrews previously stated he was in the process of acquiring a majority stake in Chelsea Football Club, currently seventh in the Premier League. He told The Sun, “I can’t tell you all the workings and inner parts to my wealth but definitely the money is there,” and insisted the deal would proceed despite doubts.

A source familiar with the situation expressed disbelief, stating, “I don’t know anything about it… but I very much doubt it.” The acquisition of Chelsea would require a significant investment, far exceeding the £4.25 billion paid by current owner Boehly.

Past Financial Scrutiny

Andrews has admitted to embellishing his CV, attributing the inaccuracies to a former personal assistant. He has also been linked to allegations of fraud in Dubai, involving a forged signature and a £200,000 loan, and is reportedly subject to a travel ban from the United Arab Emirates.

Recent accusations include failing to repay a $1000 investment, with documentation showing his company, Aura Worldwide Holdings Ltd., was dissolved in 2024.

Language Skills and Social Media

Andrews’ attempts to demonstrate his linguistic abilities have also been questioned. He struggled with basic phrases in Hindi and Arabic, despite confidently speaking Spanish – though he mistakenly referred to Price as his “girlfriend.”

He maintains he doesn’t manage his own social media or LinkedIn, blaming a former PA for the misleading information. Despite the ongoing scrutiny, Katie Price recently shared a social media post expressing “pure love” with “no lies or secrets,” indicating her continued devotion to her husband.