Jennifer Lopez and Brett Goldstein have been the center of dating rumorrs since their Netflix rom-com 'Office Romance' wrapped filming . Fans speculated about a romantic connection after seeing the pair on Broadway , at the wrap party, and at the Netflix Upfront event. However , insiders claim the rumors are a calculated move to generate buzz for the film and boost Goldstein's career.

Broadway Dates and Wrap Party Cuddles

According to the Daily Mail, Lopez and Goldstein were spotted on a Broadway date night in New York City, adding fuel to the daitng rumors. Reports also surfaced of the co-stars 'canoodling' at the 'Office Romance' wrap party. Lopez herself admitted that Goldstein was the best kisser she has ever worked with, further stoking speculation.

Red Carpet Chemistry at Netflix Upfront

The red carpet photos at the Netflix Upfront event earlier this month were particularly convincing. As Lopez, 56, and Goldstein, 45, posed for photos together, a smiling Goldstein wrapped his arm around the singer's waist as she looked up adoringly into his eyes. these images only intensified the rumors of a real-life romance.

Insiders Dismiss Dating Rumors

Despite the convincing public displays , insiders have claimed that the co-stars are not dating or romantically involved at all. a source told the Daily Mail that the rumors are part of a cynical attempt to drum up buzz for their Netflix rom-com and advance Goldstein's star level into 'leading man status.'

Playing into the 'Showmance' for PR

According to the report, Lopez and Goldstein are simply playing into the dating rumors to generate interest in 'Office Romance.' This strategy, while effective, has been described as a bit embarrassing by insiders. The source emphasized that the co-stars are not romantically involved, despite their on-screen chemistry.