The $40 million influencer's latest misstep

James Charles, a makeup artist and internet star, has faced multiple online controversies, including a feud with fellow beauty YouTuber Tati Westbrook and accusations of sexting with underage boys.

His career has been marred by these incidents, but can he regain his reputation?

James Charles burst onto the scene in 2016 after one of his makeup tutoirals went viral online and he became the first male brand ambassador for CoverGirl.

From 10 million to 40 million: James Charles' meteoric rise

Working as a makeup artist in his hometown of Bethlehem in New York, the internet star couldn't imagine how his career would soar when he began uploading makeup tutorials to his YouTube channel.

After his big break with CoverGirl, James went on to launch his own clothing line, Sisters Apparel, followed by a makeup collection, the Sister Collection, which was in collaboration with Morphe.

By early 2019 he boasted 10 million subscribers on YouTube and today his TikTok following totals an impressive 40 million .

The latest controversy: mocking a laid-off Spirit Airlines worker

Mixing with the stars, James's videos have also featured a range of the biggest celebrities including Kim Kardashian, Kylie Jenner, JoJo Siwa and Addison Rae.

However, among the highs there have also been some dramatic lows as he has faced multiple online controversies.

Most recently James was forced to apologise after he launched an explosive tirade against a former airline worker who asked him for help after losing her job .

After calling her out as a 'lazy piece of s**t,' the star was later forced to apologise as he admitted it was 'obnoxious' and he 'hurt a lot of people'.

Can James Charles regain his reputation for the third time?

This isn't the first time James's reputation has been tainted after he had a widely publicised feud with fellow beauty YouTuber Tati Westbrook in 2019 which cost him a large number of followers.

Later, he was accused of sexting with underage boys in 2021 after they slid into his DM's claiming to be 18.

It later transpired they were only 16, but James said he was unaware of their real ages at the time and issued a publlic apology.

Open questions: who will James Charles turn to for help this time?

As James hits headlines again, can he claw his reputation back for the third time?

Who will he turn to for help this time, and will it be enough to salvage his reputation?