The finale of I’m A Celebrity… South Africa descended into chaos as Adam Thomas was named the winner amidst accusations of bullying and emotional distress among contestants.

Finale Erupts in Conflict

Over three million viewers tuned in to witness the explosive confrontations that unfolded during the episode. The dramatic turn of events has prompted ITV producers to address the fallout and manage the damage to the show’s reputation.

Winner Amidst Controversy

Waterloo Road star Adam Thomas, 37, was crowned the winner, but his victory was overshadowed by allegations of bullying and heated exchanges with fellow campmates. Presenters Ant and Dec were also caught in the midst of the controversy.

Future of the Series in Question

ITV currently has no plans for a third series of I’m A Celebrity… South Africa. A source confirmed the series is not annual, with the first season airing in 2023 and the second in 2026.

Emotional Breakdowns and Walkouts

The night saw extreme emotional reactions, with Scarlett Moffatt and Ashley Roberts breaking down in tears during commercial breaks. Gemma Collins and Sinitta reportedly stormed off stage during post-show interviews. A welfare team and security were present to manage the escalating tensions.

ITV Responds to Allegations

ITV reiterated its commitment to the well-being of all participants, stating that welfare checks were conducted throughout the show – before, during, and after filming. The controversy was further discussed on ITV’s daytime programs, Good Morning Britain and Loose Women.

Thomas Avoids Promotion

Adam Thomas has remained largely absent from promotional appearances, including the spin-off show Unpacked, and left early with his brothers, Scott and Ryan. Reports indicate he has no plans to appear on further ITV shows to promote his win.

Divided Camp and Accusations

The cast appeared divided, with David Haye, Harry Redknapp, and Sinitta supporting Jimmy Bullard, while others sided with Adam Thomas. Redknapp described the final as a “nightmare,” suggesting the cast struggled with banter that escalated into a major issue. Gemma Collins expressed her “disgust and embarrassment” at the behavior of Bullard and Haye.

Heated Exchanges and Apology

A feud between Jimmy Bullard and Adam Thomas reached a boiling point when Bullard threatened to quit the show. Ultimately, the remaining contestants voted to allow Thomas to stay, leading to a heated exchange with strong language. In his victory speech, Adam Thomas apologized to Jimmy Bullard and took responsibility for his actions.

Haye Criticizes Editing

Despite the apology, David Haye criticized the show’s editing, claiming it portrayed Adam Thomas as a victim to gain sympathy.