Hasbro revealed a "Lord Doom" concept figure at New York Comic Con, based on early Marvel Studios development art. This 6-inch scale collectible features a military-style outfit instead of traditional armor.
A milittary uniform and two spell books
The new Marvel Legends figure, revealed by Hasbro's Marvel team at New York Comic Con, presents a version of Victor Von Doom that differs significantly from his cinematic counterpart. According to the report, this "Lord Doom" design utilizes concept art that was developed during the early stages of production for Marvel Studios. Instead of the heavy plating expected in the film, this figure wears a military dress uniform paired with a hooded cloak and a metal mask.
To lean into the character's mystical nature, the 6-inch scale figure includes two different versions of spell books—one open and one closed. The set also provides extra hands to allow collectors to pose the character holding his "hefty tomes of magic" or making dramatic gestures. The figure is designed to be highly poseable, featuring standard Marvel Legends articulation such as double-jointed arms and legs. To ensure the character can turn his head effectively, the design treats the hood as a separate piece from the rest of the cape.
Avoiding the Robert Downey Jr. likeness hurdle
One of the most interesting aspects of this release is how Hasbro is managing the intellectual property associated with the character's actor.. The report notes that the figure's metal mask is non-removable, a design choice that likely helps Hasbro avoid paying for Robert Downey Jr. likeness rights. This allows the company to release a character tied to a major star without the overhead of specific facial likeness licensing.
This release also arrives amidst a broader shift in collector pricing. As Hasbro indicated at NYCC, the base price for these 6-inch collector figures is expected to rise to the $30 mark, up from the current $27 standard seen at most major retailers. The report suggests that rising oil prices are contributing to the increasing cost of producing plastic collectibles, a factor that collectors will likely feel in their wallets.
The conflict between an October launch and a 2027 release
While the product reveal was a success, the timeline for availability remains highly unclear. The source contains two conflicting pieces of information regarding when fans can actually purchase the figure. The report indicates a sale date of October 14th at 1 p.m. eastern, yet it later claims the figure is not expected to hit stores or mailboxes until Spring 2027.
It remains unverified whether the October date refers to a limited pre-order window on platforms like Hasbro Pulse and Amazon, or if the Spring 2027 timeline is the definitive arrival for mass-market retail. Furthermore, the report does not provide a statement from Marvel Studios regarding why this specific military design was ultimately passed over for the final film version.
Following the 'Sketchbook' trend of early designs
This move by Hasbro aligns with a growing trend in the toy industry of monetizing discarded creative assets. The report mentions that action figures based on Ralph McQuarrie's original designs have historically performed well,and the "Masters of the Universe" line currently features a "Sketchbook" series dedicated to initial concept designs.
By releasing this Lord Doom figure,Hasbro is tapping into a niche market of fans who value the "what if" history of the Marvel Cinematic Universe. This strategy allows the company to maximize the value of their intellectual property by catering to a dedicated segment of the collector community that values the creative process as much as the final product .
Comments 0