Harper Beckham, the 13-year-old daughter of Victoria and David Beckham, is making headlines with her ambitious plans to launch a skincare brand for teenagers. Inspired by her mother's success in the fashion industry, Harper aims to create a product line that resonates with her peers.

From Teen Dreams to Business Plans

Harper first revealed her entrepreneurial aspirations at the New York launch of her mother's new perfume in October 2024. She wrote on a piece of notepaper, "I want to create an amazing brand when I am older," which her mother shared with her 30 million Instagram followers. Initially, friends of the Beckhams dismissed Harper's ambitions as typical teenage musings, but 18 months later, it's clear she means business.

Inspired by Hailey Bieber's Success

The Beckhams are hoping Harper's brand will achieve similar success to Hailey Bieber's Rhode, which is valued at around £1 billion. Rhode generated £155 million in sales for the year ending March 2025 and is known for its innovative marketing strategies, including pop-ups at Coachella and collaborations with Krispy Kreme. Harper is reportedly planning to unveil her brand early next year, before she finishes her GCSEs.

Developing the Perfect Product Line

Harper is working closely with her mother's team of experts to develop a range of skincare products tailored for teenagers. The line will include a cleanser, toner, light moisturizer, and possibly lip balms. Contrary to some reports, the brand will not tap into the Korean skincare market. Harper is also having fun finding the perfect name for her brand, with rumors suggesting it might be called HIKU by Harper, though this has been denied by sources close to the family.

Learning from the Best

Harper has been shadowing her mother, gaining valuable work experience and insights into the business world. This includes a recent trip to New York where Harper accompanied Victoria to promotional events for her GAP clothing collaboration and new perfume. Critics questioned why Harper wasn't in school, but sources say she has been gaining all the right access and learning how the business works.

Victoria's Support and Mentorship

Victoria Beckham is fully supportive of her daughter's entrepreneurial spirit and is helping to lay the groundwork for Harper's brand. She has been spearheading a PR campaign to emphasize that this will be Harper's own venture, addressing any concerns about nepotism. Victoria recently shared on Emma Grede's podcast that Harper's proposed brand was her own idea, born out of her struggles with acne caused by other skincare products.

"She came to me two or three years ago and she was really struggling with her skin," said Victoria. Harper's journey from a teenager with skincare struggles to an aspiring entrepreneur is a testament to her drive and determination, with the full support of her successful parents.