British-Albanian pop sensation Dua Lipa has launched a $15 million (£11 million) lawsuit against tech giant Samsung, accusing the company of using her image without consent to promote its televisions. The Grammy-winning artist claims Samsung violated copyright, trademark laws, and California publicity rights.

Allegations of Unauthorized Image Use

The lawsuit, filed in California, alleges that Samsung used Lipa’s likeness on cardboard TV boxes as part of a "mass marketing campaign" without her knowledge or approval. Court documents state that Lipa had "no say, control, or input whatsoever" over the use of her photo, which was taken backstage during her performance at the 2024 Austin City Limits Festival.

Lipa’s legal team asserts that she owns the copyright to the image and only discovered its commercial use after the products were already on sale. The complaint also criticizes Samsung’s response to her demands for removal, describing it as "dismissive and callous."

Impact on Brand and Endorsements

The lawsuit highlights Lipa’s carefully cultivated "premium brand" and her selective approach to endorsements. Known for her high-profile fashion and beauty collaborations, the singer is described as highly selective about partnerships, making unauthorized use of her image particularly damaging to her reputation.

Social media posts from customers allegedly influenced by the perceived endorsement are cited in the complaint, suggesting that the unauthorized use may have driven sales.

Lipa’s Recent Activities

Despite the legal battle, Lipa has maintained a busy schedule, including a surprise appearance at Tame Impala’s headline show at London’s O2 Arena and recent trips to Copenhagen and South Africa. Rumors also suggest she and her partner are planning a low-key wedding later this year, possibly in Italy, after reportedly scouting venues in Palermo.