Demi Moore and Zoe Saldaña Named Lancôme Ambassadors

Demi Moore and Zoe Saldaña have been named Global Ambassadors for Lancôme, joining Julia Roberts, Olivia Rodrigo, and Christy Turlington as faces of the brand. The actresses will front Lancôme’s new Longevity MD line, designed to support skin health and resilience at all ages.

Demi Moore: A Shift in Perspective

Demi Moore, 63, will represent the Reset cream, a product focused on revitalizing and strengthening the skin. Moore credits her role in the film ‘The Substance’ with shifting her perspective on aging and beauty standards. She now emphasizes the importance of self-care and resilience.

The Impact of ‘The Substance’

Moore’s recent experience in ‘The Substance,’ a body horror film exploring the pressures faced by aging actresses, profoundly impacted her views on Hollywood’s beauty standards. The film depicted a desperate search for eternal youth, reinforcing Moore’s belief that aging is a gift.

Moore emphasized the importance of intentionality in her evening routine, describing it as a transformative practice. She views skincare as an act of gratitude and a way to support her skin’s natural resilience, noting she’s been using the Reset Cream for several months.

Lancôme’s Vision and Moore’s Alignment

Lancôme Global Brand President Vania Lacascade expressed enthusiasm about the partnership, highlighting Moore’s pioneering spirit and inspiring vision of beauty as self-determination. Moore stated that Lancôme represents beauty on a deeper level, championing progress and empowering women.

Zoe Saldaña Represents the Intercept Duo

Alongside Demi Moore, Zoe Saldaña, 47, will represent the Intercept duo – a serum and cream formulated for individuals aged 35 to 55. Saldaña expressed her excitement about the partnership, noting its perfect timing and the collaborative relationship with Lancôme.

A Natural Fit

In an interview with Harper’s Bazaar, Saldaña described the partnership as a natural fit, reflecting her own evolving perspective on beauty and self-care. She appreciated that the brand valued her input and opinions.

The Longevity MD line, with Moore and Saldaña as ambassadors, aims to provide innovative skincare solutions that support skin health and a positive self-image. The campaign underscores the idea that aging should be embraced as a journey of self-discovery and growth.