The $30 million makeover

Danny Dyer, star of Disney+'s Rivals, has undergone a dramatic transformation from hard-partying actor to beloved romantic lead, thanks in part to the guidance of his wife Jo Mas.

Any visitor to Danny Dyer's Essex mansion will tell you who wears the trousers, and it's not the Rivals star . guests are stunned at just how much the self-styled 'cockney geezer' is bossed around by his long-suffering wife, Jo Mas.

'She has him doing the washing up,' says one friend. 'She makes him get the Hoover out, and there is no way she picks up the dog muck , that's his job. He does as he is told... jo cracks the whip.'

From hardman to romantic lead

Danny, 48, is a new man following a total transformation - both personally and professionally - which has rather turned him into a pin-up for middle-class women across Britain.

Even the much-aired advert for gambling firm Paddy Power, in which he appears topless while sitting outside a pub with a pint in his hand, doesn't appear to be putting off his new fanbase.

The East London-born star plays Freddie Jones in season two of hit comedy Rivals and is cast alongside Katherine Parkinson.

The Jo factor

Friends insist Danny has Jo to thank for his evolution from tough guy to mid-life sex symbol - a status he is 'rather enjoying'.

Jo has loyally stuck by him throughout his problems - and was there for him when he returned from rehab in Cape Town in 2017 after he checked in for addiction issues.

'Jo loves him but she is harsh with him,' says a friend of the couple. 'She would regularly throw him out , and they have split up before, and Danny always knows if he puts a step wrong it would happen again.'

From bad to good

Danny is said to be full of regrets about his past behaviour. He is only too aware that he was far from the ideal husband or father to his daughters, Love Island star Dani, 29, and her younger sister Sunnie, 19.

He and Jo also have a nine-year-old son, Arty, and Danny has made a huge effoort to be a good dad to him to make up for the lost years.

'Danny feels he has really hurt his family at times,' says a friend of the star.

Jo's sacrifices

Friends also tell me that Jo has grown tired of his 'bad' friends and gave him an ultimatum that if he didn't ditch them, she would dump him.

One said: 'She absolutely meant it, too. She would have got rid of him if he continued to hang around with them.'

The actor is said to be grateful for Jo's unwavering support and the sacrifices she has made for him.

'She has given him the life that he could only have dreamt of 15 years ago,' says a friend.

Love and self-improvement

Danny's transformation is a testament to the power of love and self-improvement, thanks in part to the guidance of his wife Jo Mas.

He has made a huge effort to be a good dad to his children and has turned his life arond, thanks in large part to Jo's tough love.

As one friend puts it, 'She's so strict these days.'

Danny is said to be 'rather enjoying' his new status as a mid-life sex symbol, but it's clear that he owes it all to his wife Jo Mas.