Prime Video is set to launch a new black comedy series titled We Were Once Men, starring Chace Crawford and P.J. Byrne. The two actors, who previously sparred on the hit show The Boys, now portray siblings attending a radical self‑help retreat that promises to "reclaim" the modern man. The series, created by Matt Berns and overseen by executive producer Jennifer Salke, aims to lampoon contemporary male identity through a darkly humorous lens.

Prime Video's ‘We Were Once Men’ tackles male identity with satire

The premise centers on a group of men who enroll in a "Reclaim Retreat" that claims to transform their sense of purpose. According to the series description, the retreat quickly reveals itself as a farcical experiment rather than a genuine self‑improvement program. This satirical approach mirrors a growing trend in streaming content that uses humor to critique gender norms, echoing earlier shows like Dave and Barry that blend comedy with cultural commentary.

Chace Crawford and P.J. byrne reunite as brothers after ‘The Boys’ clash

In The Boys, Crawford played the aquatic superhero The Deep, while Byrne portrayed the vengeful Adam Bourke, a rivalry that culminated in a gruesome lamprey incident. As reported by the source, the two now share screen time as siblings navigating the absurdities of the retreat. Their on‑screen chemistry is expected to draw on the tension of their previous adversarial roles, offering fans a fresh dynamic that flips their earlier conflict into familial camaraderie.

Matt Berns and Jennifer Salke helm the radical retreat premise

Creator Matt Berns, known for his work on dark comedies, crafted the series to explore “the collapse of male identity” through exaggerated scenarios. Executive producer Jennifer Salke, who has overseen several Amazon Prime originals, is credited with green‑lightiing the project, signaling the platform’s confidence in bold, niche storytelling. As the source notes, the series promises “satirical exploration of male identity in collapse,” positioning it as a commentary on the wellness industry’s commodification of masculinity.

Unverified details about the Reclaim Retreat’s format

The press release hints at a “radical Reclaim Retreat” that may involve unconventional workshops, but specifics about the curriculum remain vague. It is unclear whether the retreat will feature real‑world self‑help gurus or entirely fictional characters, leaving room for speculation about how far the satire will push. no official episode count or release date has been disclosed, and the series’ tone—whether fully comedic or mixed with dramatic beats—has not been confirmed.

Who will ultimately define the seriees’ satirical edge?

While the source confirms the involvement of Crawford, Byrne,Berns, and Salke, it does not name any additional writers or directors who might shape the show’s tone. The absence of a disclosed showrunner raises questions about creative control and whether the series will lean more toward absurdist humor or a sharper social critique. As the project moves forward, viewers will be watching to see if the satire lands or falls flat in its portrayal of modern masculinity.