Former professional footballer Jimmy Bullard has disclosed his financial motivations for participating in 'I'm A Celebrity... Get Me Out Of Here! South Africa'. He openly admitted he joined the show “for the money.”

Financial Incentives and Departure Strategy

Bullard explained the specifics of his contract, revealing how his payout was contingent on the timing of his departure. He stated that leaving during a trial guaranteed full payment, while quitting back at camp resulted in a “small percentage” of his agreed fee.

Explosive Finale and Conflict with Adam Thomas

This revelation occurred during a chaotic live final in London, where Adam Thomas was crowned 'Jungle Legend'. The finale was marked by a heated exchange between Bullard and Thomas, stemming from an incident during the show’s recording last year.

Accusations of Abusive Behaviour

Bullard accused Thomas of being “abusive, aggressive and intimidating” after Thomas quit a trial. This led to Bullard’s subsequent decision to leave the show. He defended his choice to depart during the trial, emphasizing the importance of the money for himself and his family.

Past Financial Losses and Decision-Making

Bullard also referenced a previous financial loss of £625,000 due to a failed investment scheme as a contributing factor to his monetary focus. He described a “light bulb moment” during a trial that prompted his decision, initially believing he was simply choosing Thomas, not realizing it would lead to someone going home.

Wider Controversy and Cast Walk-offs

The All Stars series has been plagued by reports of bullying and disagreements among cast members, including David Haye. During the live final, Gemma Collins and Sinitta reportedly stormed off stage in frustration.

Allegations of Edited Footage

Bullard further claimed that the broadcast editing omitted crucial context, specifically alleging that the show did not air instances of abusive language used towards him. He expressed frustration that the full extent of the conflict was not shown to the public.

Apologies and Rebuttals

Adam Thomas issued an apology, acknowledging his emotional state during the incident and expressing love for Bullard. However, David Haye interjected, suggesting that editing had unfairly portrayed Bullard as a victim, claiming much of the “banter” from Bullard’s side was omitted.

The situation prompted a sharp rebuke from hosts Ant McPartlin and Declan Donnelly, who urged Haye to stop interrupting. ITV representatives have been contacted for comment regarding the allegations.