Blake Lively's new haircare venture, Blake Brown Beauty, is under scrutiny following a wave of customer complaints. Users have alleged that the products left their hair feeling "dry" and "brittle," with some reporting more severe issues.

Customer Reports of Hair Damage

According to court documents obtained by the Daily Mail, several customers experienced disastrous results. Some users described their hair as feeling "horrible" after using the line.

One particularly concerning report detailed "extreme hair loss" following the use of the brand's shampoos. Another customer expressed their frustration in a scathing review, asking, "WTF did you put in this??"

Severe User Feedback

The level of dissatisfaction was evident in the raw feedback provided by users. One woman claimed her hair felt like a "god damn NEST" and vowed never to purchase the products again.

Internal Memos and Legal Leaks

The details regarding these complaints became public due to the unsealing of internal documents. This occurred following a legal settlement between actress Blake Lively and Justin Baldoni.

The haircare line was launched in August 2024, coinciding with the release of Lively's film, It Ends with Us. The volume of negative feedback was significant enough to trigger an internal staff memo, which was sent to Lively in September 2024.