Made in Chelsea star Binky Felstead is at the center of a public relations crisis following accusations of soliciting free services from small businesses. The controversy has ignited a debate surrounding influencer culture and the ethics of receiving gifts in exchange for promotion.

Renovations Fueled Controversy

The 35-year-old reality television personality faced backlash after it emerged that the renovation of her £3.6 million Victorian home in Barnes, south-west London, was largely completed with gifted luxury interiors. These included bathrooms, interior decorations, and a sauna, all provided in exchange for promotional posts on her Instagram account, which has 1.4 million followers.

Business Owners Share Experiences

The situation escalated when small business owners came forward with their own accounts of being asked to provide services without payment, under the promise of “exposure.” Some individuals even reported receiving death threats as a result of the controversy.

Cake and Illustration Requests

The initial spark for the backlash came from Reshmi Bennett, owner of Agnes de Sucre, who refused a request from Binky Felstead to create a £350 cake for her son’s birthday in exchange for social media promotion. Further accusations followed, including claims from Funfetti London regarding a request for a nine-tier wedding cake without payment, and from illustrator Alice Peto and upholsterer Daisy Whitehead Designs for free work.

Delayed Payment and Apology

Binky allegedly failed to deliver on promised social media promotion for Funfetti London for five years before eventually making payment after the issue resurfaced. In an interview with The Sun, Felstead acknowledged the negative impact of the backlash, stating that the personal abuse and death threats had affected her mental health.

PR Response and Industry Practice

While defending gifting as a common practice within the influencer community, Binky admitted fault in the Funfetti situation. Her PR team is currently working to mitigate the damage by ensuring payment to the businesses involved. She maintains that gifting is standard, but acknowledges the frustration felt by those who felt exploited.