BET's Inaugural Board of Advisors

BET, the leading television network for the Black community, has established its first Board of Advisors. Led by George Cheeks, chair of TV media at Paramount, this strategic move aims to position BET at the intersection of media, community, and culture.

The board, comprising influential and respected figures, will serve as a sounding board, providing insight, perspective, and accountability as BET expands its reach and continues to champion impactful voices and stories.. This initiative is a testament to BET's commitment to serving, reflecting, and advancing the Black community.

BET's Expanding Reach

BET operates various assets, including linear channels like BET and BET Her, FAST channels such as BET Tyler Perry Comedy and BET Cinema, digital content production, and live events. Over its 45-year history, BET has remained a cornerstone for Black culture under the BET Media Group, a Paramount unit.

Prominent IP Lawyer Joins Adams & Reese

In legal news, a prominent intellectual property attorney has joined Adams & Reese's global IP practice.. The Nashville-based lawyer, renowned for securing a groundbreaking verdict in the 'Blurred Lines' copyright case, brings significant expertise to the firm. this hire reflects Adams & Reese's strategic growth in intellectual property,aligning with market trends and client needs.

Disney Music Group's New Commerce Leader

The Disney Music Group (DMG) has appointed Karen Lieberman as its new senior vice president of commerce and digital. Lieberman will lead global commerce strategy across digital and physical formats, oversee digital marketing, and manage the sync and licensing team. With her strategic vision and understanding of the evolving music landscape, Lieberman is poised to drive growth for Disney's music business.

Merlin's Executive Promotions Amid Digital Transformation

Merlin, the global digital rights agency for the independent music sector, has announced several executive promotions. These leaders have strengthened Merlin's partnerships and operational capabilities amid rapid changes in the digital music landscape. The promotions reflect Merlin's commitment to investing in talent and supporting its members worldwide as the digital ecosystem evolves.

According to BET leadership, the network is more than a platform-it is a cultural institution with a responsibility to serve, reflect, and advance the Black community.

Source: BET, Disney Music Group, Merlin, Adams & Reese