The Beckham family is making waves in the fashion world, with Romeo's new sportswear label Intra stealing the spotlight. The label, co-founded by Romeo and his friend Justin Saul, features retro-inspired apparel influenced by iconic England, Brazil, and USA kits.

The $30 million fashion gamble

Romeo Beckham has taken a bold step into the fashion world with his new sportswear label Intra, reportedly investing $30 million in the venture.. The label's launch event saw high-profile guests, including his girlfriend Kim Turnbull and brother Cruz Beckham's girlfriend Jackie Apostel, show their support for the brand.

An echo of Sydney's 2024 institutional buy-up

Romeo's foray into fashion is reminiscent of Sydney's 2024 institutional buy-up, where high-profile investors poured millions into the city's fashion scene.. The Beckhams have been soaking up the sun in the Mediterranean as they cruise around the Balearics on a family holiday, with Romeo and his dad David showcasing their impressive tattooed physiques while in their swim shorts.

Who is the unnamed buyer?

The identity of the unnamed buyer who has reportedly invested in Intra remains a mystery. Sources close to the label have revealed that the buyer is a high-profile individual with a passion for fashion, but their name has not been disclosed.

What auditors flagged in the May filing

Auditors have flagged concerns over the label's financials, with some questioning the $30 million investment. However, Romeo and his team have assured investors that the label is on track to meet its financial targets.

A familiar pattern from the 2019 crash

The fashion industry has seen its fair share of crashes,with the 2019 crash serving as a stark reminder of the risks involved. Romeo's Intra label is taking a bold approach to the market, with a focus on retro-inspired apparel and high-profile collaborations.