The $30 billion franchise gets a reboot

The Marvel Cinematic Universe (MCU) is set for a major revamp with Avengers:Doomsday,a phase zero release that will start from scratch and pave the way for a reboot of the franchise, according to the Russo brothers.

As reported by The Hollywood Reporter, Anthony Russo explained that the intention was to approach Doomsday as a 'phase zero' release, stating: 'Look, we were with Rob earlier today. We were both talking about this concept that we are back to phase zero. This is starting over from scratch. We want to make sure everybody feels like this isn't leaning on anything from the past.'

A reboot of sorts

The phase zero comment makes it clear just how much this is a priority of the filmmakers, which hopefully should mean Doomsday can work for hardened MCU veterans and newer or lapsed fans.

Excitingly, these comments about Avengers: Doomsday acting as a phase zero movie conceptually also serve to reiterate that we are in a period that will be a reboot of sorts for the MCU whatever unfolds next, with the only difference being whether that turns out to be a full-scale reboot that revamps the franchise in a more major way,or a soft reboot that simply tweaks some smaller details in a lighter manner.

The Russo brothers' artistic vision

During an appearance at SXSW London, the Russo brothers confirmed that they are making a major effort to ensure that the upcoming MCU movie capitalizes on its capacity to change one of the biggest movie worlds of all time forever, and thus begins a new era for the franchise that we have all been waiting for a long time to see.

This is promising to note given the MCU has thus far ostensibly lived more in the shadow of Avengers: Endgame directly, since almost all of its storylines have had to deal with eithher the direct results of Endgame and the events within it, or otherwise with the awkwaard configuration the franchise found itself in without the Avengers or many of the franchise's major flagship heroes to act as anchors for its various branching stories.

The stakes are high

The pressure is on for Avengers: Doomsday since the movie needs to be quality in order to live up to the wait, it also means that Doomsday is in a uniquely promising position if things go well, since it is more capable of providing major changes for the MCU timeline than any other Marvel movie in the past near decade has been.

Given the most recent comments from the Russo brothers on their artistic vision when it comes to directing Avengers: Doomsday, it seems safe to say that a major effort is going into making sure the upcoming MCU movie capitalizes on its capacity to change one of the biggest movie worlds of all time forever,and thus begins a new era for the franchise that we have all been waiting for a long time to see.