On June 21, Spanish film companies will pitch remake rights for four films at the Shanghai Film & TV Market, including Netflix's dystopian hit The Platform and Iciar Bollaín's Rosa's Wedding. The event, organized by Spain's Institute of Cinematography and Audiovisual Arts (ICAA), highlights a strategic shift toward remakes as a way to mitigate development costs and leverage proven concepts for international audiences. According to the source report, the pitches will be followed by a networking session with potential Asian buyers.

The Platform's 82.7 Million Viewers and the Remake Logic

The Platform, Netflix's seventh most-watched non-English film ever with 82.7 million views, is the headline act. Latido Films, which represents the title, will pitch it as a high-concept dystopian thriller set in a vertical prison where food descends via a dumbwaiter — a savage allegory for global inequality. Antonio Saura, managing director of Latido Films, told the original article that the company has already nearly sold remake rights,underscoring brisk demand. The film's contained setting makes it relatively cheap to localize while preserving its core visual concept, a major draw for risk-averse buyers abroad.

Why 'Rosa's Wedding' Is a Rare Self-Wedding Drama

Cinema Republic will pitch Rosa's Wedding, directed by Iciar Bollaín and co-written with Alicia Luna, the Goya-winning duo behind Take My Eyes. The film follows a seamstress who decides to marry herself in a bold declaration of self-love — a premise that David Castellanos of Cinema Republic described as dependent on a strong screenplay. Comedy, he noted in the source report, is the most popular genre but also the hardest to write effectively. The film's universal theme of personal empowerment could resonate across cultures, paricularly in markets like China where self-love narratives are increasingly popular.

Basque Cuisine and Murder Mystery : The Other Two Pitches

Mod Producciones, known for epics like Agora, will pitch Two More Chefs, a comedy set against Basque haute cuisine focusing on a father-son dynamic. Simon de Santiago of Mod Producciones observed a growing market for interesting intellectual property, as cited in the source. Meanwhile, Begin Again Films introduces When You No Longer Love Me, an intricate murder mystery penned by Javier Echániz, Asier Guerricachebarría, and Ion Iriarte, who have worked on Netflix and Prime Video hits. Gloria Bretones of Begin Again Films noted that while remakes are new for her company, they have become promising due to lower risk and development costs. She cited interest from China following a Cannes pitch.

The Unanswered Question: Which Asian Buyers Will Step Up?

The source report does not name specific potential buyers beyond noting interest from China and other territories . ICAA Senior Advisor Miriam de Miguel Ezagüi will moderate the presentations,giving each company ten minutes to make their case. What remains unverified is whether any of these four films will actually secure Asian remake deals — and at what terms. The original article quotes Antonio Saura saying Latido has nearly sold The Platform rights, but the identity of those buyers and the financial details remain undisclosed. Future reporting will need to track which studios or streaming platforms take the bait.