Triple Tigers, a Nashville-based country music label, has appointed Kelleigh Braun and Caitlin Ortmeier as co-presidents. This leadership transition, announced on July 6, occurs as former co-president Kevin Herring steps away from his daily responsibilities.
Braun and Ortmeier Take the Helm as Kevin Herring Steps Back
The appointment of Kelleigh Braun and Caitlin Ortmeier signals a shift in the executive landscape of Nashville. According to the report, Kelleigh Braun brings a deep history in radio promotion, having previously worked at Creative Artists Agency (CAA) and Warner Music Nashville before joining Triple Tigers. Braun credits the mentorship of Kevin Herring as a primary driver of her professional growth, describing his guidance as people-focused.
The new leadership structure leverages the combined experience of two executives who have already worked together for nearly three years. By moving into the co-presidency, Braun and Ortmeier are tasked with maintaining the label's trajectory while transitioning away from the day-to-day management style of Kevin Herring.
Five Consecutive Weeks of Female Dominance on the Hot Country Songs Chart
This executive change arrives during a historic era for women in country music. The Billboard Hot Country Songs chart recently saw women occupy the top five positions for five straight weeks. As the report notes, this specific feat has only occurred five times since 1980, and it had never been sustained for more than two weeks until this current run.
This chart dominance reflects a broader evolution in the industry. Caitlin Ortmeier has previously noted the historical scarcity of female artists compared to the growing number of women entering executive roles . The current alignment of leadership at Triple Tigers and performance on the Billboard charts suggests that the gender gap in Nashville is closing from both the creative and administrative sides.
The 65% Top-Tier Success Rate of Triple Tigers' Radio Singles
Triple Tigers has built its reputation on a highly efficient radio strateegy. Of the 26 singes the label has released to radio, 13 reached the No. 1 spot on Billboard's charts , while another four reached the top 10. This means 65% of Triple Tigers' radio releases have peaked in the top tier of the charts.
This success is rooted in the label's structure as a joint venture involving Thirty Tigers, Triple 8 Management , and Sony's The Orchard. To maintain this momentum and expand its reach, Triple Tigers grew its promotion team through a partnership with Akando Music in June 2025. This aggressive growth strategy has allowed the label to secure partnerships with other major entities , including the New York division of Columbia.
Merging Cable TV Expertise with Radio Promotion Strategy
The co-presidency will rely on the complementary strengths of the two leaders. Caitlin Ortmeier specializes in digital marketing and cable TV, while Kelleigh Braun focuses on the radio promotion side of the business. This duality is intended to cover the full spectrum of modern music distribution, from traditional airwaves to digital platforms.
However, some operational specifics remain unclear. It is not yet known how Triple Tigers will handle tie-breaking decisions or the exact division of leadership duties in daily meetings. Furthermore, while the report highlights the rise of women in executive roles, it does not specify if this leadership change is part of a wider corporate mandate to increase gender divresity across all levels of the organization, or if it was a purely merit-based succession plan.
Comments 0