Customers who purchased Tom's of Maine toothpaste within a specific timeframe may be eligible to file a claim for a share of a $2.9 million settlement. The settlement resolves allegations of deceptive business practices against the popular oral care brand, a subsidiary of Colgate-Palmolive Company.

Lawsuit Details and Allegations

The lawsuit centered on claims of deceptive and misleading practices related to the production, marketing, and distribution of Tom's toothpaste products. These allegations stemmed from concerns raised by the U.S. Food and Drug Administration (FDA) regarding conditions at a manufacturing facility, specifically citing non-compliance issues.

Colgate-Palmolive's Response

While Colgate-Palmolive denies the allegations, the company chose to settle the case to avoid the costs and potential risks of ongoing litigation. The company stated it reached the agreement to avoid the costs and risks of continued litigation.

Eligibility and Claim Details

The settlement covers purchases made between November 21, 2020, and March 6, 2026. Eligible claimants can submit a claim to receive a portion of the settlement fund. The claim process differs based on whether proof of purchase is provided.

  • With Proof of Purchase: Claimants can receive a full refund of the purchase amount, up to a maximum of three products per household.
  • Without Proof of Purchase: Claimants may receive an amount equivalent to the average manufacturer's suggested retail price.

Important Dates and Information

The class action lawsuit is titled Rabinowitz et al v. Colgate-Palmolive Company, et al. A Class Administrator has been designated to manage the claims process. All claims must be submitted online or postmarked by July 6, 2026.

The final approval hearing for the settlement is scheduled for September 10, at 10 a.m. CT, at the United States District Court for the Eastern District of New York. Colgate-Palmolive acknowledged the settlement agreement, citing a May 2024 FDA inspection of the Tom's of Maine facility in Sanford, Maine.

Tom's of Maine emphasizes its commitment to producing safe and effective natural products and maintaining consumer trust.