Chery's Jaecoo 7 SUV has emerged as a dominant force in the UK automotive market following its recent launch. The vehicle has rapidly climbed the sales charts, outperforming long-standing favorites like the Ford Puma.

Outperforming the Ford Puma and Nissan Qashqai in March

The Jaecoo 7 has achieved a meteoric rise, becoming the most popular new car in the UK for the month of March. According to SMMT figures cited in the report, the vehicle saw 10,064 registrations, a figure that places it ahead of established market leaders like the Nissan Qashqai and Ford Puma.

This growth is particularly striking given the brand's recent entry into the market. The report notes a staggering 26,048 Jaecoo 7s were sold last year, despite the brand's official UK launch occurring in January 2025. This rapid ascent has made Jaecoo the fastest-growing mainstream automotive brand in the last decade.

A £35,175 alternative to the £57,475 Range Rover Velar

The "Temu Range Rover" phenomenon is driven largely by a massive price disparity between Chery’s sub-brand and British luxury icons. the range-topping Jaecoo 7 plug-in Super Hybrid (SHS-P) is priced at approximately £35,175, which is nearly half the £57,475 cost of a comparable Range Rover Velar.

To justify this lower price point, the Jaecoo 7 offers high-end amenities that typically command a premium. As reported by Money Mail, these features include cooled and ventilated front seats,an air purification system, a driver’s head-up display, an anti-dazzle rear-view mirror, and a heated steering wheel.

From TikTok 'First Time Mums' to Essex retirees

The brand's popularity spans a wide demographic, fueled significantly by social media visibility. For instance, Olivia Mundy, a TikTok creator from Oxfordshire who runs a 'First time mum' account, noted that the vehicle's space and safety features make it an ideal choice for families on a budget.

Similarly, Chantel Lord, a 'Business Mum' influencer from Tewkesbury in Gloucestershire, reported swapping a £125,000 Range Rover Sport Autobiography for a Jaecoo to facilitate home renovations.. However, the appeal isn't limited to younger buyers; Adrian Batchelor, a 61-year-old from Colchester in Essex, found the vehicle's equipment levels compelling enough to purchase after just one test drive.

The Jaecoo 8's expansion into the £45,500 luxury segment

Chery is leveraging this momentum by introducing the Jaecoo 8, a flagship SUV designed to offer more seating capacity. This new model is available in both a six-seater "Executive" configuration and a seven-seater "Luxury" version .

The Jaecoo 8 enters the market with price tags ranging from £45,500 to £47,500. While it shares the distinctive "waterfall grille" design of the Jaecoo 7, it aims to capture a higher-tier segment of the SUV market by building on the recent success of the five-seater model.

Will Chery's service network match its sales growth?

While the Jaecoo 7 has successfully captured the luxury aesthetic for a lower price, several critical factors remain unverified. The source does not address how Chery will manage long-term vehicle reliability or the robustness of its UK-wide service and repair network compared to legacy manufacturers like Ford or Nissan.

Furthermore, while the social media hype is palpable , it remains to be seen if the Jaecoo 8 can replicate the 7's success. the report leaves open the question of whether the brand can maintain its momentum once the initial novelty of the "Temu Range Rover" comparison fades.