On July 19, a wide array of retailers and restaurants are launching promotions to celebrate National Ice Cream Day. From free scoops at Casey's to year-long supplies from Cold Stone Creamery, the holiday is being used as a vehicle for significant consumer giveaways.
From Pinkberry apps to Protein Pints' $1,000 scavenger hunt
Retailers are increasingly using National Ice Cream Day to drive digital engagement through mobile applications and interactive challenges. As the report indicates, Pinkberry is offering a free frozen yogurt worth up to $5, provided customers redeem the offer through the chain's app. similarly, Wendy's is incentivizing app usage by offering rewards members a $1 small Classic Frosty on July 19.
Interactive gamification is also being used to increase physical foot traffic. Protein Pints is hosting a "Golden Pints" scavenger hunt where participants must solve riddles on social media to find three hidden locations. The first person to reach a Protein Pints team member wearing a blue hat at each site can win $1,000 and free ice cream for the remainder of the year.
Häagen-Dazs' $3.87 price points and BOGO sundae blitz
Häagen-Dazs is implementing an aggressive pricing strategy throughout the month of July to capitalize on the holiday. According to the source, the brand is offering 14-ounce ice cream containers, three-count bars, and six-count mini bars for just $3.87. This low-price entry point is designed to maintain momentum beyond the single day of celebration.
The brand is also uttilizing buy-one-get-one-free (BOGO) offers to drive traffic to its physical locations. On July 19 and July 26, Häagen-Dazs Shops are offering BOGO deals on specific items, inluding the Caramel Cone Sundae, Chocolate Dipped Strawberry Sundae, and Hot Fudge & Caramel Sundae. These offers are limited to participating shops and available only while supplies last.
Cold Stone Creamery and Kilwins' race for year-long supplies
High-value sweepstakes are being used to incentivize soocial media interaction and long-term brand loyalty. Cold Stone Creamery is running a giveaway where five winners can receive a year's supply of ice cream, packaged as a $450 gift card along with branded merchandise like hoodies and tote bags. This strategy turns a single-day promotion into a month-long social media event.
Kilwins is also leveraging social media through its #Kilwins_Sweepstakes campaign. Participants can enter for a chance to win a $650 gift card by following the brand and tagging friends on official posts. This approach mirrors a broader trend where food brands prioritize digital follower growth alongside immediate sales during holiday windows.
The identity of the unnamed Hogwarts-themed and shake-offering brands
Several significant promotional offers mentioned in the report remain unidentified, leaving consumers to guess which retailers are participating. For instance, the source notes that certain shops in New York and Chicago are launching four new ice cream flavors inspired by the Hogwarts houses from the wizarding world, but the specific brand name is not provided. additionally, the rpeort mentions a brand offering free mini cups of Dippin' Dots during a two-hour window without naming the distributor.
There are also gaps regarding specific discount structures. The report mentions a brand offfering a $5 discount on orders of $20 or more between July 19 and July 25, as well as another brand offering free mini shakes with an entrée purchase, yet neither entity is explicitly named. This lack of attribution makes it difficult for consumers to verify which specific chains are participating in these particular deals.
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