The $1 million toe in the water

New York's leading business advocacy group, the Business Council of New York State, has lanuched a $1 million advertising campaign to defeat legislation championed by State Attorney General Letitia James that would ban 'surveillance pricing.'

The legislation, known as the 'One Fair Price Package,' consists of two bills that outlaw surveillance or algorithmic pricing,in which companies use shoppers' personal data to set individualized prices for consumers.

According to the Business Council of New York State, the well-intentioned proposal to prevent price hikes goes too far and could actually hurt consumers.

However, Attorney General Letitia James says discounts will be protected while companies are stopped from using personal data to set prices.

The Business Council of New York State argues that the legislation could also prohibit tailoring discounts to individual customers based on tracking data or their shopping history .

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The Business Council of New York State claims that the legislation could hurt consumers by eliminating discounts and coupons that are currently available to them.

However, Attorney General Letitia James says that the legislation protects legitimate custom discounts, including individualized discounts based on a customer's purchase history.

Discounts based on milestones or life events, such as a birthday or the annviersary of a membership in a rewards program, are also allowed under the legislation.

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The Business Council of New York State has launched a $1 million advertising campaign to defeat the legislation, citing a new survey showing New Yorkers overwhelmingly supported stopping companies from using their personal data to set pricing.

The survey, which was conducted by the Business Council of New York State, found that 75% of respondents believed that companies should not be allowed to use personal data to set prices.

However, Attorney General Letitia James says that the legislation protects legitimate custom discounts, including individualized discounts based on a customer's purchase history.

The legislation also protects discounts for veterans and seniors,as well as coupons and promotions that are currently available to consumers.

Who is the unnamed buyer?

The Business Council of New York State has not disclosed who is behind the $1 million advertising campaign to defeat the legislation.

However, the group has stated that the campaign is being funded by a coalition of businesses that are opposed to the legislation.

The group has also stated that the campaign is being run by a third-party advertising firm, rather than the Business Council of New York State itself.