Soho House will launch Soho River House near Windsor in 2027. The Thames-side property will feature a rowing club and luxury wellness facilities.
A 25-metre pool and the first Soho House Racquet and Rowing Club
The upcoming Soho River House is designed as a luxury hybrid of a boutique hotel and a classic country club. According to the report, the facility will anchor its athletic offerings with a 25-metre pool and the debut of the first Soho House Racquet and Rowing Club. This sports complex will include courts for tennis, padel, and pickleball, alongside specialized rowing infrastructure such as dry boat storage, a dedicated staging area,and a launching ramp for direct river access.
Beyond athletics, the property will emphasize high-end relaxation and gastronomy.. Guests and members can expect a "Lazy Lawn" with river views, a Vinyl Bar for late-night drinks, and a riverside restaurant. The site will also house a Soho Health Club, which the report says will integrate advanced wellness technologies , a gym, and a "Lazy River" area featuring cold plunges and onsens.
The 12-minute drive to Windsor Castle
Strategically positioned just 45 minutes from London, Soho River House is situated in the heart of royal territory, located only 12 minutes by car from Windsor Castle. This location marks a calculated shift for Soho House, moving beyond its traditional urban creative hubs into the realm of the English countryside estate. By anchoring itself near the monarchy's historic residence , the brand is positioning itself to attract a demographic that blends creative influence with old-world prestige.
This expansion echoes a broader trend of "lifestyle clubs" moving toward destination-based luxury. While Soho House began as a sanctuary for the arts and media crowd in city centers, the Windsor project suggests a pivot toward the "wellness retreat" model. This allows the company to capture the weekend leisure spend of its wealthy London membership base while establishing a permanent footprint in one of the UK's most exclusive geographic corridors.
The £4,500 annaul fee for global access
Access to the new Windsor property will be governed by the brand's signature exclusivity. Applications for Soho River House are expected to open next year, requiring a committee approval process for all prospective members. As the report says, annual fees for the highest membership tier can reach up to £4,500. This top-level subscription provides members with access to 48 houses across 19 different countries,as well as discounted bedroom rates and Health Club benefits.
The membership structure ensures that Soho River House remains a gated community for the global elite. By bundling the Windsor site into a wider international network, Soho House incentivizes its members to maintain high-cost subscriptions that grant them a consistent level of luxury whether they are in London, New York,or the banks of the Thames.
The missing price breakdown for the Windsor site
Despite the announcement of the top-tier global fee, several specifics remain unverified. the source does not provide a specific price breakdown for memberships limited solely to the Soho River House location, leaving it unclear if a more affordable local tier will exist. Additionally, there is no detailed timeline regarding the construction phases or the specific environmental impact assessments required for building a launching ramp and rowing facilities on the Thames.
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