Pringles is launching two new limited‑edition BBQ‑inspired chips in partnership with Miller Lite, a Molson Coors brand. The Beer Cheese Burger and Beer‑Braised Steak varieties arrive in U.S. retailers in May and will be sold while supplies last.

May launch of Pringles × Miller Lite Beer Cheese Burger

The first flavor, marketed as Pringles × Miller Lite Beer Cheese Burger, blends a tangy beer‑cheese profile with a juicy burger note, finished with the light, crisp taste of Miller Lite. According to the press release, the chip is meant to capture the backyard‑grill experience in a single bite.

Beer‑Braised Steak flavor adds hop‑forward malt finish

The second variety, Pringles × Miller Lite Beer‑Braised Steak, aims for a char‑grilled steak taste accented by savory umami, mild black pepper, and the hop‑forward, malted character of Miller Lite. the description from the company highlights a “tender steak flavor with notes of savory umami and mild black pepper, complemented by the hop‑forward, malted character inspired by Miller Lite.”

Molson Coors partnership expands snack‑beer tie‑ins

Pringles’ collaboration with Miller Lite is part of a broader strategy by Molson Coors to embed its beer brands in snack categories. earlier this year the two firms released a Chicken and a Beer Brat flavor, and the new BBQ line continues that momentum. As the source notes, the partnership “brings two BBQ flavors to the popular potato chip brand,” signaling a growing trend of cross‑category branding.

Limited‑edtion supply will run out quickly

Both flavors are described as limited‑edition and will be available “while supplies last.” Retailers have been instructed to stock the chips nationwide in May, but the company has not disclosed production volumes. This scarcity model mirrors previous snack‑beer collaborations that sold out withn weeks.

Will retailers restock after sell‑out?

The announcement does not clarify whether the chips will return for a second run or if a restock will be possible once inventory is depleted. additionally,the exact pricing strrategy and regional rollout details remain undisclosed, leaving consumers to wonder how widely the product will be accessible .