Pret A Manger Opens First UK Drive-Through

Pret A Manger has unveiled its first drive-through location near Warrington, Cheshire, as part of a strategy to expand beyond London and compete with established brands like McDonald’s and Starbucks.

Expanding Beyond the High Street

The new 2,000 square foot site, located near junction 21 of the M6 motorway, represents Pret’s first venture into the service station market. Traditionally, Pret has focused on high streets, airports, and railway stations.

This expansion is a partnership with Motor Fuel Group, a forecourt operator, signaling a shift towards broader customer accessibility. The drive-through features a single-lane ordering system and a digital menu board.

Amenities and Services

Beyond the drive-through, the outlet offers indoor seating for up to 48 customers, restrooms, and electric vehicle charging points. This aims to attract both local residents and travelers in the North West region.

Growth Strategy and Market Trends

The decision to expand outside London is a key part of Pret’s growth strategy. The company has been increasingly focusing on locations outside the capital to tap into new markets.

Industry data from Meaningful Vision shows the growing popularity of drive-throughs in the UK, with 2,681 currently operating and 300 new additions in the last two years. McDonald’s dominates the market with over 1,000 locations.

Partnership and Company History

The new outlet is located at the BP Oakwood Gate service station in Birchwood. The partnership with Motor Fuel Group is expected to leverage existing infrastructure and customer traffic.

Founded in 1986 by Julian Metcalfe and Sinclair Beecham, Pret A Manger was acquired by JAB Holdings in 2018 for approximately £1.5 billion. The company currently employs around 6,100 people in Britain and operates 500 stores nationwide, with 250 in London and 220 in transport hubs.

New Store Formats and Customer Loyalty

Pret has been launching new-format stores with made-to-order food and expanded dining areas. These stores offer a more relaxed dining experience compared to the traditional ‘grab-and-go’ model.

The ‘Club Pret’ subscription service, offering a 50% discount on drinks for £5 a month, also enhances customer loyalty.

Looking Ahead

Ross Warnes, President of Pret UK and Ireland, emphasized the growth potential of travel hubs and roadside locations, stating the drive-through initiative is about “meeting customers where they are” while maintaining the brand’s commitment to fresh food and excellent service.