Party City is implementing a new retail strategy by opening locations within Staples stores across the United States, following a period of financial restructuring.

Strategic Partnership with Staples

The collaboration aims to create a convenient destination for customers seeking both party supplies and print services. Over 700 Staples locations currently feature Party City shops, with further expansion planned through 2026.

A New Retail Model

This move represents a shift away from the traditional brick-and-mortar model, allowing Party City to leverage Staples’ existing customer base and logistical infrastructure. Customers can now purchase party supplies, including balloons, alongside Staples’ print and marketing services.

Restructuring and Operational Changes

The retail evolution comes as Party City undergoes restructuring, including winding down certain operations. CEO Barry Litwin informed corporate employees of a projected final employment date of December 20th for affected staff.

Streamlining for Growth

The closure of numerous standalone Party City stores last year signaled the beginning of this transformation. The current restructuring is intended to streamline operations and focus on the new partnership with Staples.

Benefits for Both Brands

Staples benefits from increased foot traffic and a complementary product category, while Party City gains access to a vast retail network without the costs of maintaining its own extensive store portfolio. This symbiotic relationship is designed to ensure the long-term viability of the Party City brand.

Meeting Consumer Demand

The integration caters to modern shoppers who value convenience and efficiency. Marshall Warkentin, Staples president of U.S. retail, stated the partnership expands what customers can accomplish in one place.

The collaboration serves a wide range of occasions, from personal celebrations to professional events.