Meghan Markle’s As Ever brand has recorded more than one million global website visits between January and May, with U.S. traffic alone topping 390,000, according to Similarweb data. The surge follows a January site error that exposed a massive stock of jam and flower sprinkles, and a first‑of‑its‑kind Instagram collaboration with influencer Olivia McDowell.

Over 1 Million Global Visits Signal Rapid Growth

Similarweb reports that As Ever attracted over one million unique visitors worldwide from January through May,while U.S. users accounted for roughly 392,114 sessions . The numbers represent a sharp climb from the brand’s launch last year, suggesting that the Duchess’s name still carries strong commercial pull.

January Glitch Unveiled 650,000 Unsold Items, Prompting Sales Spike

A technical hiccup in early January accidentally displayed more than 650,000 units of jam,flower sprinkles and other products, allowing internet sleuths to inventory the hidden stock. a source later clarified that the initial order of one million jam jars was intended as starter inventory and that the items were already “flying off the shelves.”

Olivia McDowell’s Instagram Reel Marks First Influencer‑Led Campaign

In a marketing first for the Duchess, As Ever teamed with U.S. lifestyle influencer Olivia McDowell for an Instagram Reel that showcased cucumber sandwiches, hibiscus tea and a floraal candle inspired by Princess Lilibet. McDowell praised the raspberry spread as “one of my favourites” and said the candle “turns my home into a garden.”

Critics Question Outsourced Content and Brand Voice

Social‑media users have pushed back, accusing Markle of delegating brand storytelling to an outside influencer and noting that McDowell’s tips echo the company’s own marketing copy. The criticism highlights a tension between celebrity‑driven authenticity and professional influencer strategies.

What Remains Unclear About Future Expansion?

Sources claim the brand plans to “double in size,” yet details on production capacity, supply‑chain logistics and pricing strategy have not been disclosed. Additionally, it is unknown whether the influencer partnership will become a recurring tactic or remain a one‑off experiment.