Kim Kardashian recently used her Instagram page to share a comedic advertisement for her energy drink, Update. The 45-year-old personality makes light of her inability to pass the bar exam to promote the beverage .
"I raised it": How Kim Kardashian flips her bar exam failure
In a series of promotional clips, Kim Kardashian employs self-deprecating humor to address her well-documented struggle with the legal profession. In one scene, Kardashian is depicted inside a clear museum-style box; when a passerby asks if she ever passed the bar, the entrepreneur confidently responds, "No.. I didn't pass the bar. I raised it."
The marketing campaign further leans into this irony by featuring Kim Kardashian in a laboratory setting wearing a voluminous, platinum blonde wig. While promoting the drink, she explicitly distances herself from the scientific process, stating that Update was formulated by a team of leading experts, "none of whom are me," according to the report.
Paraxanthine and the "functional stack" behind Update
The product itself, Update energy drink, is positioned as a health-conscious alternative to traditional stimulants. Per the official website, the beverage is built around a "functional stack of ingredients" with paraxanthine serving as the core component. This formulation is designed to provide energy without the typical drawbacks associated with high-caffeine drinks.
To appeal to the wellness market, Update energy drink contains zero calories, no sugar, and no artificial flavors. The brand offers the beverage in five distinct flavors: berry , grape , peach, pineapple, and mandarin. As reported in the source, consumers can currently purchase these drinks through Amazon or at Walmart stores.
Daniel Solomons and the Hess family's partnership with Kardashian
While Kim Kardashian is the public face of the brand, she is a co-founder alongside original founders Daniel Solomons and the Hess family. This partnership combines Kardashian's massive social media reach with the operational foundation established by Solomons and the Hess family.
The brand underwent a strategic shift earlier this year, with Update energy drink being officially relaunched in February.. This relaunch appears to be the catalyst for the current aggressive marketing push on Instagram, leveraging Kardashian's personal brand to drive retail sales at Walmart and Amazon.
The "intentional" wellness pivot from SKIMS to Update
The launch of Update fits into a broader trend of celebrity-led "functional" wellness brands.. In a recent interview with People, Kim Kardashian described her approach to health as being "really intentional," emphasizing that small, consistent daily habits make the most significant difference in her life.
Kardashian told People that the goal for Update is to help users feel "focused, balanced, and productive without the jitters or that crash later." This positioning mirrors a wider industry shift where influencers move away from simple endorsements toward co-founding companies that claim to redefine wellness through specific, research-backed ingredients.
Which "leading experts" formulated the Update recipe?
Despite the claims of a "functional stack" and "research-backed ingredients," the source does not name the specific scientists or medical professionals who developed the formula. While Kim Kardashian mentions a team of leading experts, the identity and credentials of these individuals remain undisclosed.
Furthermore, while the official website highlights paraxanthine, the full list of other "research-backed" ingredients is not detailed in the reporting. It reemains unclear whether the drink has undergone independent clinical trials or if the "research" refers to existing studies on paraxanthine generally.
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