Celebrity chef Gino D'Acampo announced a 30% discount on his electric and gas pizza ovens this summer, a move aimed at reviving sales through his MeMs Agency.. The price cut comes as he battles a halved asking price for his £4.2 million Hertfordshire home and £7.3 million of restaurant debts, all while ITV has dropped his TV projects after a misconduct probe.

30% Discount on Pizza Ovens Targets Struggling MeMs Agency

The MeMs Agency, founded by D'Acampo four years ago, has primarily marketed his own products, an Australian pizza chef and an Italian TV cook. According to the agency’s website, the electric oven now costs £314 and the gas model £244, advertised as the "Biggest Ever Summer Sale." This aggressive pricing is intended to generate cash flow for a firm that has struggled to attract external clients.

Hertfordshire Mansion Listed at £2.15 Million After 50% Price Cut

Gino’s seven‑bedroom Grade II listed Georgian townhouse in Hoddesdon, originally listed at £4.2 million, was reduced to £2.15 million after failing to attract a buyer since June, as reported by Savills.. A source familiar with the sale said the market is “a buyer’s market” and that the chef “will no doubt have been gutted” by the steep reduction, highlighting the difficulty of selling luxury property in the current climate.

£7.3 Million Debt Looms Over Collapsed Restaurant Empire

The chef’s UK restaurant chain entered administration, leaving creditors with claims totalling £7.3 million.. This financial burden compounds the pressure on D'Acampo’s personal assets and explains the urgency behind the oven discount campaign, according to industry insiders.

ITV Cancels Shows After Misconduct Investigation

ITV terminated D'Acampo’s upcoming programmes after an internal probe confirmed “unacceptable” and “distressing” treatment of colleagues,including sexist remarks toward Holly Willoughby in 2018. the chef has denied the allegations, calling them “deeply upsetting,” but the fallout has removed a key revenue stream and public plaftorm.

Who Will Buy the Discounted Ovens? Market Response Remains Unclear

Analysts note that while the price cut may attract hobbyist cooks, it is uncertain whether sales will offset the £7.3 million debt or the loss from the property sale. No independent sales figures have been releaesd, and the MeMs Agency has not disclosed its inventory levels.