Coleen Rooney's annual income jumped to over £2.4 million in 2025, according to recent tax filings. This financial surge follows her success on 'I'm a Celebrity' and a lucrative partnership with Primark and Disney+.
The £2.4 million surge in CWR 2021 filings
Coleen Rooney’s financial trajectory has shifted dramatically, with her company CWR 2021 reporting earnings of £2,437,718 for 2025. According to the tax filings, this represents a massive increase from the £580,779 recorded in 2024.. This shift marks a transition where Coleen Rooney has moved from a supporting financial role to the primary earner for the household.
The figures, filed on Wednesday, illustrate a rapid professionalization of the Rooney family brand. By utilizing CWR 2021 to manage her diverse income streams, Coleen Rooney has effectively scaled her public profile into a high-yield business operation that now dwarfs the previous year's earnings by over a thousand percent.
A £1.5 million benchmark and the Primark partnership
The surge is rooted in a diversification of revenue streams. As the report says, Coleen Rooney earned a record-breaking £1.5 million for her appearance as runner-up on ITV’s 'I'm a Celebrity, Get Me Out of Here!'. This figure sets a new high for the show's contestants, proving that her individual market value has peaked independently of her husband's sporting fame.
Alongside this, her fashion collaboration with the UK retailer Primark has provided significant royalties and expanded her reach as a style influencer. This pivot reflects a broader trend of "WAGs" (wives and girlfriends of athletes) evolving into independent entrepreneurs. We have seen similar trajectories in the US and Europe, where partners of sports stars leverage initial fame to build sustainable corporate brands, ensuring financial security that persists long after the athlete's retirement.
Disney+'s £10 million victory over Amazon
The financial windfall is further bolstered by 'The Real Rooneys',a new reality series on Disney+. The streaming giant reportedly won a bidding war against Amazon to secure the show with a deal worth £10 million. The series documents the family's internal shifts, particularly as Wayne Rooney transitions from his managerial role at Plymouth Argyle to a position on the 'Match of the Day' commentary panel.
By securing a deal of this magnitude, Coleen Rooney and Wayne Rooney have positioned themselves as premium content creators for the streaming era. The show's focus on the family's adjustments to new professional roles suggests a strategic move to humanize the couple while simultaneously monetizing their private domestic life.
The struggle for equilibrium without a nanny
Beyond the balance sheets , the series highilghts the domestic tensions of a high-profile family. Coleen Rooney has admitted to confidante Danielle Gibson that balancing motherhood with her new professional obligations has caused significant stress. The couple has notably chosen not to employ a nanny, a decision Wayne Rooney defended on camera as a means of staying close to their four children despite his own career fluctuations.
Despite the detailed financial reporting, several questions remain. The source does not specify how the £10 million Disney+ deal is split between Coleen and Wayne Rooney, nor does it detail the exact royalty percentages from the Primark line. Additionally, it remains unclear if the £2.4 million reported by CWR 2021 accounts for the full Disney+ payout or just the initial phase of the contract.
Comments 0