Andrea McLean, best known for her thirteen‑year stint on ITV’s Loose Women, left the show in 2020 to launch a wellness venture with husband Nick Feeney. Within three years the project collapsed, forcing the couple to sell their Surrey home and liquidate personal assets to cover debts.

“This Girl Is On Fire” and the £20,000‑a‑Month Burn

The brand began as a life‑advice blog and marketplace for female‑owned businesses, fundded entirely by McLean’s savings, loans and a remortgaged house. According to the source, the couple poured roughly £20,000 each month into a subscription‑based app that promised masterclasses on confidence, sleep and parenting.

Feeney even sold off his property portfolio to keep cash flowing, yet the technical rollout faltered. The source notes that the app’s rejection by the Apple App Store in August 2022—due to non‑compliant privacy labels—was the tipping point.

Long Covid and the March 2023 Business Shutdown

McLean’s own health crisis compounded the operational woes. the source reports she contracted long Covid, which “created a bottleneck in the company’s operations and rendered her unable to work effectively.” By March 2023 the venture folded, leaving the family with “hundreds of thousands of pounds” in unpaid bills.

Bailiffs arrived, and McLean was forced to sell her £1 million Surrey home, cash out her pension early, and even part with two engagement rings meant for her children.

From Starbucks Rejection to Public Transparency

At 53, McLean found herself “virtually unemployable” in a media landscape that had moved on, the source says.. a job application to Starbucks was turned down, underscoring how far she had fallen from her six‑figure TV salary.

Choosing to share her story,McLean authored the memoir Shameless, detailing the collapse and the emotional toll of “sitting in the dark” while hoping her ruin would stay secret.

Current Status: Rented Life in Southern Spain

By 2025, the couple settled most debts and relocated to a rented apartment in southern Spain, the source confirms. While the financial nightmare is over, the episode serves as a cautionary tale about leveraging personal assets for untested tech ventures.

Who Really Paid the Price? The Unanswered Role of Investors

The source does not mention any external investors, but it remains unclear whether potential backers were approached and declined, or if the decision to self‑fund was purely strategic. This gap leaves open the question of whether outside capital might have mitigated the fallout.