The Utah-based bakery Dough Lady is launching a second retail site in Lehi. this expansion follows the brand's transition from a pandemic-era home operation to a permanent storefront.
From Woods Cross townhomes to Lehi's Suite 101
The business was founded by Amy and Eric Lund, who operated out of a small townhome in Woods Cross while working remote desk jobs.. To manage the growing demand, the couple often worked until 2 a.m. to prepare their signature dough. as reported by the source, the brand eventually moved from home baking to pop-up events and the Downtown Farmers Market in Salt Lake City before establishing its first permanent retail presence.
The new Lehi location, located at 3156 N. 1200 West, Suite 101, offers a modern retail experience. while the original Millcreek storefront at 3362 S. 2300 East is housed in a charming, older building, the Lehi site is a newly constructed space designed to maintain the brand's signature cozy and friendly atmosphere.
The heavy whipping cream and 60-flavor rotation
Dough Lady has developed an extensive menu that includes more than 60 different cinnamon roll flavors. Although the full variety is not always available simultaneously, the bakery maintains three core staples:
- Cinnamon
- Blueberry lemon
- Brown butter chai
A key element of the bakery's flavor profile is a specific preparation method used by Amy Lund. According to the report, she pours heavy whipping cream over the rolls before they are baked to ensure they are deeply flavored and moist. This commitment to in-house production is a central part of the bakery's appeal.
The chronological contradiction of the Millcreek and Lehi openings
There is a significant lack of clarity regarding the timeline of the bakery's expansion .. The source states that the Lehi location opened in September,but it also claims the Millcreek storefront debuted in December 2024.
This creates a logical inconsistency for readers attempting to track the company's growth. If the Millcreek location is a future opening for late 2024, it is unclear how the Lehi shop could have opened in September of the same year. It remains unknown whether the Millcreek date is a typographical error for 2023 or if the business is following a non-linear expansion strategy.
Scaling the take-and-bake model in Lehi
Despite the move into larger commercial spaces, Dough Lady is continuing its original "take-and-bake" business model. The Lehi location includes a dedicated freezer stocked with various dough products, such as cinnamon roll dough, bread pudding, and cookie dough .
This hybrid strategy allows the Lunds to serve two different types of customers: those seeking a fresh, warm pastry in a cafe setting and those who want to bake at home . By integrating these two streams, the bakery is leveraging its pandemic-era roots to fuel its modern retail growth.
Comments 0